TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries from October 2006

We’re back….

October 25th, 2006 · Comments

Kind of…
Our elite team of two people are actually flat out trying to make some sites work at the moment…And we’re learning some important lessons along the way….such as involving your web specialists at an early stage…
We’ll let you know what other lessons you might need…including the need to define taxonomies before building [...]

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Oh Boy….

October 12th, 2006 · Comments

A friend and colleague of mine runs a pretty good blog at http://fasterfuture.blogspot.com, which is a fairly good way of keeping up with a lot of internet news in one place… I’m even meant to be a contributor when i get the chance…
But his latest update shows increasing signs of a common sickness [...]

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Googletube

October 11th, 2006 · Comments

Everyone is falling over themselves to dissect the Google>Youtube purchase….so when there’s a bandwagon to jump on, rest assured my colleagues and I will be forced there….
For me, it’s not a question of whether Google will drive advertising revenue from Youtube. They will. They wouldn’t have invested so heavily if they didn’t have [...]

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Inconceivable

October 10th, 2006 · Comments

Dennis are set to launch a men’s weekly exclusively online, according to Media Week. It’ll be delivered via email, with embedded video and audio content, every Wednesday.http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=597548
So it’s basically an email newsletter, or e-sub, with embedded vids and audio…..genius.
Next someone will launch something exclusively on the internet….we could call it a ‘website’.

addthis_url [...]

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