Disposable Wiidia Special out now!

The latest issue of Disposable Media is now online and ready for download.

And as a bonus to all my regular readers, you’ll be pleased to know I haven’t contributed any writing to this one. But I did attempt to sub the entire thing…..
Luckily the rest of the team have put together some great stuff, so try Disposable Wiidia (chuckle), now……

And the plan for the rest of the year is to hopefully switch to bi-monthly, with the normal mix of music, art, culture, video games, comics, film and lifestyle…

IT could lead the revolution…

In many companies, the IT dept are seen as the geeky blokes who come and fix your PC when it breaks, and maybe, those who monitor your emails and snaffle all your best gossip and naughty links…

But isn’t there a possibility that someone, somewhere, could make the decision to allow them to lead the changes needed in companies that haven’t been web aware?

Consider this… almost all the great internet brand names come, somewhere along the line, from fairly technical, or at least web savvy people being involved. From Microsoft through to Myspace, Picasa or Wikipedia, there was, at some point, a geek in a fairly prominent position in the company to make the technical side happen, and convey the enthusiasm of a new peer-to-peer TV service like Joost, for example.

In most ‘traditional’ companies, tech words are part of business lingo speak, and to be derided. Meanwhile anyone who can actually log into a site is seen as a tech geek.

Part of this is down to the fact that for most people, their PC is a locked down typewriter. Your email is monitored, downloads are blocked, and sites are banned. And this stops anyone with a vague interest in learning more from actually being able to do anything, unless they can afford a PC of their own, and want to devote their spare time to it. Meanwhile the IT people are seen as a barrier to innovation, and spend their time apologising for the fact you can’t download a new patch to save time, effort, and money in your day job…

So why not actually look to change? Why not encourage any appropriate person in the company to download new software, register to new sites, and actually experience the point of having a net connection in the first place? Even if it’s simply using an IM client to chat, it means somewhere is getting more knowledge about the possibilities out there, and might end up selling advertising, or come up with an entirely new variation.?

The only reasons I can see are the fears that everyone would spend all day mucking around (unlikely…in my opinion the novelty soon wears off. And most people probably wouldn’t be fussed, limiting the interest to those most suited for experimentation and learning), and the threat of internet trojans, viruses, and other malware. But surely it’s better to have an IT dept that is completely up-to-date and taking on those threats and beating them, rather than trying to simply avoid encountering problems. After all, every new business idea comes from identifying and tackling challenges and risks, and that’s what stops every man and his dog from having an idea like Google, or Ebay. And then IT will even be seen as a force for good.

And as an example of this irony, I’m lucky enough to have greater access on my PC currently. Yet I need to get an IT engineer to let me run an anti-virus scan… Genius.

Staying creative…

There are times when any person can struggle to be creative. If you’re of a literary bent, you get to say you have writer’s block, a luxury which isn’t normally allowed to electricians or plumbers…

“Sorry, I can’t fix your toilet today luv….got a bit of plumbers block”

The normal answer is to walk away, do something else entirely, and not to worry about it. If you force it, then it won’t be worth reading… Good advice.

You can always take some time to read something inspirational. For instance, the gapingvoid guide to being creative. The Gaping Void is always an interesting read, and the business card cartoons lighten the mood.I think creator Hugh McLeod is pretty much in the ‘A’ list of bloggers, and most web people have encountered something he’s done.

But….and I do like a nice but… I do have a slight problem/query/paradox about one of his rules of creativity concerning keeping your dayjob. While I agree it’s easier to make something valid and worthwhile if something else covers the bills, I would add the caveat that it depends on your job.

The examples of Hugh himself, running his blog and art away from the marketing day job etc works, as he obviously does a job that he can enjoy, and which can feed into his passion. Alternatively, if you work as a waiter/waitress and paint/write/act in the evenings, it’ll be relatively easy to forget about your day job once you walk out of the door.

But when you’re involved in a job like internet publishing, and you also run a blog, that’s where the balancing act becomes more difficult. If you’ve had a bad day, and seen decisions made which you don’t agree with, do you write honestly and risk getting fired? Do you keep quiet, and leave the blog empty? And with most media companies offering contracts which own your thoughts as soon as you think them, should you be blogging anyway? What happens when your day job is eating away at your net enthusiasm?

For the record, and for the moment, I’m committed to blogging. I’m going to take the step of declaring that I won’t be refering to the specifics of my day job, but that I may post lessons I’ve learned from what happens. I’ll happily post in more detail about projects like Disposable Media (New issue should be online tonight), as they’re in my personal space, and I’m fully aware of everything that goes into the decisions made for that project. And, at the moment, the idea of reinforcing my positivity is rather attractive, as I do have a lot of options to explore at the moment.

The next step…

You might have read my last post, covering the depression currently affecting some people in media companies. You may not. Either way, I’m going to try and share some of the things that make me come back to my day job, my internet hobbies, and indeed this blog…

Last week, I was making a presentation to our advertising staff. Despite not being one of my best efforts, one of the questions at the end was about how I’d gained my knowledge about the web and what formal training I had.

The answer is no formal training at all. Here’s how I’ve learnt the little I know about the internet.

1. Have a passion for it. Actively be interested in it. Desire to find out how things work, or why something is successful.

2. Read everything you can. Use Live Bookmarks in Firefox, RSS feeds and aggregators to find out as much about the subject as you can.

3. Experiment. Don’t just talk about a social networking site like Myspace. Sign up and use the thing. That way you’ll be able to offer your own insights, and just as important, be able to spot when someone is talking rubbish. Want to learn about blogging? Start one. it doesn’t have to be about your day job, but if you try and make your blog the best it can be you’ll learn loads. This blog has a loooooong way to go, but every step pays me back with knowledge, if not cash.

4. Take an interest in marketing, search engine optimisation and particularly tracking. Finding out the best tracking systems for your blog and RSS feeds will inform you about what works best, and how to improve….

For starters, try www.downloadsquad.com, www.engadget.com, www.theregister.com for some info.

Try Firefox as your browser, or download RSSreader.

Blogger for blogs isn’t a bad place to start. For social networking, begin with Myspace, and start from there.

And for tracking Feedburner seems pretty good, and MyBlogLog offers good tracking and community aspects…

But I’m always hear to keen more suggestions, so make sure you leave a comment with a suggestion of at least one site or application for me to check out