After my criticism of Sony in the past, I thought it only fair to mention the following irony.
The forthcoming UEFA Champions League football (soccer) game for the Xbox 360 will have PS3 advertising. And this is despite the fact it’s not even coming out on the PS3. The reason being that Sony is one of the sponsorship partners of the competition. So where ever the UEFA Champions League appears, so will Sony.
Original article here.
I wouldn’t be too worried if I was Microsoft. It’s more a PR victory, considering the low rates of Return on Investment for in-game advertising, and the fact most people seeing the ad will already possess a 360 console.
