Not a day goes by without the launch of a new social site, or the relaunch of a brand with social networking as the new focus.
This isn’t a bad thing, but there seems to be some pretty big problems in between what website creators think is needed, and what website users actually want.
Personally, I see it as the chance to set up everything for the website users to build their own village. You can make the land flat, put a river nearby, or even plumb in gas and electricity supplies. But you can’t force the community to come and live there, unless they want to. (Spot the echo of Second Life in that analogy)
Myspace is often derided for being clunky to use, but it was the first place that community settlers found and made their own. Once it become a sprawling city, the early adopters started moving to the Bebo, Faceparty and Facebook suburbs. The business crowd decided to start commuting to LinkedIn.
If you think about these people moving around the web, you can easily see ways to create better sites. Look at urban regeneration for driving people back to cities (redevelopment/realignment of websites). Look at how cosmetic changes such as trees and flowers can improve an area (Small design changes). Think about consistent navigation (Ever been lost in a big city…the London A-Z is a site map)
With the Web 3.0 hoopla including ideas of a virtual ‘Second Life‘-style web you can walk around, it’s easy to get caught up in the primitive geek fantasy of virtual reality. But people already behave in a way that echoes human traits in real life since man first evolved
