Ebay not hip enough?
admin | March 2, 2007The Wall Street Journal (article behind subscription) has reported Ebay is looking to hook up with Bebo in an attempt to attract a younger audience, as it’s current demographic remains in the 35-44 age range.
It’s interesting that they’re looking to tie up with a social networking site to achieve this, particularly after delisting Real Money Transfers, and raising the costs of teen purchases such as comics, video games and DVDs, as I mentioned in January.
Should this all go ahead, will it see a Bebo revolt? After all, Bebo gained prominence after the commercialisation of Myspace.
I guess it will always be a gamble to try and get money from any site perceived as a friendly place to network, but the secret may be if it looks like the Ebay option gives a perception of value to the users.
