TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Entries from March 2007

All of a twitter about twitter

March 23rd, 2007 · Comments

There’s a lot of buzz about Twitter at the moment. If you’ve missed it all, the site allows you to post what some commentators would probably call a ‘micro-blog’, but ‘d say is a mix of a forum post and a blog, limited to 140 words. A few notable people have signed up around [...]

[Read more →]

Tags: twitter

Nobody likes change – or do they?

March 16th, 2007 · Comments

I’ve written before about how you can gain a lot by treating your online communities in the same manner as you would a group in real-life.
And that also applies to change.
I’ve seen a lot of people put a lot of hard work into completely rebuilding a site, only to be surprised by the vitriolic [...]

[Read more →]

Tags: community · website design

Microsoft launches Live gaming convergence

March 15th, 2007 · Comments

Microsoft has set a date for the long-awaited connection between the six million console games on Xbox Live, and PC gamers running Windows.
Windows LIVE launches on May 8 with the Vista version of Halo 2, followed by Shadowrun in June and Uno later in 2007.
It’s a long expected move to boost both the online service [...]

[Read more →]

Tags: microsoft · xbox 360

Building and keeping a community

March 13th, 2007 · Comments

Not a day goes by without the launch of a new social site, or the relaunch of a brand with social networking as the new focus.
This isn’t a bad thing, but there seems to be some pretty big problems in between what website creators think is needed, and what website users actually want.
[...]

[Read more →]

Tags: Uncategorized