I’m away in 30 minutes to the MCN Live Butlins weekend…
So I won’t be updating until the Sunday evening, unless I manage to somehow stay sober in the middle of beer, bikes and more beer.
See you all soon…
Meet the geeks…
April 18, 2007 By 2 Comments
It appears I’m being let out of the office for a few days to go and chat and learn from
real life people, rather than online…
It’ll make a nice change, and I’m actually really looking forward to it. I love RSS, blogs, tech sites and the like, but it’s always good to meet people face-to-face and be able to put questions direct to them and occasionally have a chance encounter with someone who could turn out to be good to know in the future…
It’s the Internet World conference, on May 1-3 at Earls court, and one of the main attractions for me is it’s free! So often, trying to access knowledge at conferences costs a large amount of money, and usually ends up leaving people feel cheated if there’s even a tiny portion that they already knew or could have guessed. If nothing else, charging people large amounts for knowledge goes against every one of the net principles that I appreciate… I still remember someone charging to let me listen to them talk about Open Source…
Simple, but hugely effective
April 16, 2007 By Leave a Comment
It’s amazing sometimes how easy it is to break out of the habit of building a ‘traditional’ website, and how few people actually do it.
How about a website written on the top of a fridge and cooker? It could have just been a series of plain photos, but the addition of a few working links in some of the pages make it work wonderfully, wonderfully well.
So before you start designing a header at the top, a menu down the left or right, and content in the middle, STOP! Think about what you really want to get across, and what is really the best way to do it…because really, nothing else matters.
Now experience it for yourself: http://noonebelongsheremorethanyou.com/
Google’s world takeover continues
April 16, 2007 By Leave a Comment
In a world which sees the web as the ultimate destination for all advertising revenue, it’s good in some ways to see Google inking a deal with the 675 radio stations of Clear Channel Communications (click here).
The deal runs for several years, for just under 5 per cent of the channels commercial time. which includes 30-second spots on all 675 stations, at any time.
It’s a good deal for both firms, but seems to offer Google a way into advertisers who might either have avoided, or ignored the giant in the past. It also brings radio and internet closer together for advertisers, enabling a one-stop solution for U.S and international advertisers to read net and radio audiences.
What that means for everyone else is that Google is actively signing deals for ‘old’ media, in continued expansion. So another advertising realm now has to deal with the ‘Google’ effect
