TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries from June 2007

Users vs Editors: A case study

June 27th, 2007 · Comments

Rather than actually conducting a case study, there’s a rather easier way to compare ‘pure’ User Generated Content with some that has been edited, and the effect on accuracy, trust, and audience figures.
Most people are familiar with the famous (or infamous) online, user created and edited Wikipedia.org.
But last October (2006) a new, almost identical in [...]

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Tags: user generated content

‘Famous for 15 people’ – A response

June 27th, 2007 · Comments

Inspired by a comment on my recent post about the myth of User Generated Content, I figured colleague and fellow digital person David Cushman deserved a fuller response than my reply…And hopefully this might inspire more people to get involved.David has talked at length on his blog, Faster Future, about his concept of people becoming [...]

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Tags: user generated content

Work and blogging – Like oil and water…

June 26th, 2007 · Comments

Normally I try and avoid blogging about my job. There are numerous reasons, but the main ones are that when things are going well it’ll come across like an advert, and when things go badly it’ll come across like a whinge.
But I’m making an exception today. We’re looking for someone to join the team [...]

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Tags: Uncategorized

The User Generated Content myth.

June 24th, 2007 · Comments

You know how everyone, their dog, and their dog’s dog is talking about User Generated Content, Engagement, and how everyone is dying to upload their lives onto the internet, if only they had the chance?
Bill Tancer from web audience measurement firm Hitwise has some stats for you:
0.16% of the people visiting Youtube are uploading videos.
0.2% [...]

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Tags: user generated content