Comments on: The User Generated Content myth. http://thewayoftheweb.net/2007/06/the-user-generated-content-myth/ Social media marketing, digital publishing, PR, communities and engagement Wed, 07 Jan 2009 00:21:25 +0000 http://wordpress.org/?v=2.7 hourly 1 By: BadgerGravling http://thewayoftheweb.net/2007/06/the-user-generated-content-myth/comment-page-1/#comment-65 BadgerGravling Wed, 27 Jun 2007 12:05:00 +0000 http://danthornton.wordpress.com/2007/06/24/the-user-generated-content-myth/#comment-65 What do you mean by interaction?<br/><br/>The 'famous for 15 people' theory looks at the concept of engagement from just one perspective, rather than the whole picture...<br/><br/>In my mind, it mixes two forms. one is that of the small forum of like-minded friends constantly exchanging banter and information about a specific point of interest. Call this informal UGC.<br/><br/>The other form is 'formal' UGC. That's the content which is created to reach the widest possible audience, as part of human nature and the hunger for celebrity etc. For those people, they want to go to somewhere well known and with a big audience number for their medium. For video, for example, I'd use Youtube to reach a wider audience than any of it's rivals. Within Youtube there are niche groups, but these are within the context of the larger audience, rather than separated out. What do you mean by interaction?

The ‘famous for 15 people’ theory looks at the concept of engagement from just one perspective, rather than the whole picture…

In my mind, it mixes two forms. one is that of the small forum of like-minded friends constantly exchanging banter and information about a specific point of interest. Call this informal UGC.

The other form is ‘formal’ UGC. That’s the content which is created to reach the widest possible audience, as part of human nature and the hunger for celebrity etc. For those people, they want to go to somewhere well known and with a big audience number for their medium. For video, for example, I’d use Youtube to reach a wider audience than any of it’s rivals. Within Youtube there are niche groups, but these are within the context of the larger audience, rather than separated out.

]]> By: David Cushman http://thewayoftheweb.net/2007/06/the-user-generated-content-myth/comment-page-1/#comment-64 David Cushman Mon, 25 Jun 2007 11:23:00 +0000 http://danthornton.wordpress.com/2007/06/24/the-user-generated-content-myth/#comment-64 Not sure that's logically consistent badge?<br/>I see much higher interaction rates in smaller groups - ie niche communities of shared interest.<br/>This is only about exibitionism for those who crave 15 minutes of fame in the old mass media way, rather than to be famous for 15 people (see my posts on this ad infinitum). The latter is way more effective and engaging.<br/>And thanks for the tornado tip... btw! Not sure that’s logically consistent badge?
I see much higher interaction rates in smaller groups - ie niche communities of shared interest.
This is only about exibitionism for those who crave 15 minutes of fame in the old mass media way, rather than to be famous for 15 people (see my posts on this ad infinitum). The latter is way more effective and engaging.
And thanks for the tornado tip… btw!

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