Sorry – bad IP address: Why Digg isn’t helping communities…

It seems like we’ve fallen foul of the hidden rule of Digg, mentioned here, and here.

Basically, if you make a habit of Digging stories by people on your friends list, you’ll find yourself IP banned. Or indeed, find your entire company IP banned overnight. No warning, no discussion, and nowhere does it mentioned that you shouldn’t engage in the community.

Interestingly even Digg founder Kevin Rose could be seen as guilty, if you look at his profile here, and see how many times he’s Dugg the site of a fellow Digg user, Smash…

The valid reason for the banning is to stop people ‘gaming’ Digg by using multiple accounts to boost a story. For about 30 seconds, until they access a proxy server, anyway.

The problem is that small sites, and anyone with a small group of friends, is likely to be followed quite closely by their friends…So run a big risk of getting banned if they want anything they’ve done to be discovered. And at the same time, anyone who is aware of the rule can easily get around it. Instead of adding friends on Digg, just collect email address for other users…

That’s beside the fact that you’re more likely to look at the links submitted by friends and find something interesting. I add people to my friends list because they consistently come up with interesting articles, then get banned for digging the very reason I added them as friends…

Perhaps rather than venturing into new start-ups like Pownce, he’d be better off making some adjustments to Digg. The categories still leave a lot to be desired for non-tech news, and their attempts to combat ‘gaming’ are irritating at best, and do nothing to tackle the problem…