TheWayoftheWeb

It’s interesting to see how the fairly disparate network of friends, colleagues, and random people I’ve built up over the years can sometimes converge on a topic from a variety of different angles…

Take mobile phone QR codes appearing on T-shirts for example. David Cushman has picked up on the use of them for football shirts, or any branded product. So if someone has some Nikes you like, you stop them, point your phone at them, and get taken to somewhere to find out more and purchase…
He also makes the great point that many, many important Word of Mouth conversations about a product are still happening face-to-face, rather than all on the more trackable internet.

And almost simultaneously Angus Farquhar was emailing me about this:

Found via airtight interactive, it’s one of several T-shirts and bags available which mean you can be added by anyone you meet. I’m not sure there’s a good thing in general, but it would definitely have uses at conferences/business meetings. Lost your business card? Just flash your chest at prospective clients!

If they do take off, it’ll be interesting to see if GapingVoid switches to doodling on moving people…