TheWayoftheWeb

At least when I move house, it’s just a lot of packing, lifting and unpacking again. But moving blogs is traumatic, particularly switching to Wordpress after two years with Blogger.
So far I’ve mastered the arts of hosting, domains, adding themes and plug-ins, and adding a widget or two.
But even with the Feedburner plug-in, I can’t [...]

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OK, so I still need to sort out all the relevant plugins, widgets etc, etc, but at least I’ve settled on a base template. Finally. Although, to be fair, there are a huge range of templates for Wordpress that are all pretty good – especially compared with the limitations of Blogger, which I’m far more [...]

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You’ll probably get more long term value by using the three-figure booking fee to encourage your employees to actually sign up for Facebook, Del.icio.us, Digg, or Twitter. *
*Does not apply to the myriad of really good unconferences and workshops springing up, and organised by people who admit they don’t know the absolute answer to everything [...]

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It’s a great time to be interested in measuring the output of social media marketing (buzz marketing, community marketing, WOM – call it what you will!).
Because so much of it is so new and evolving, and because it’s as much about quality as quantity, essentially it’s like trying to measure magic or trying to turn [...]

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