TheWayoftheWeb

When you’re looking at why companies might be reluctant to use social media and blogs properly, and why measurement is so important, it’s important to remember there’s a very real cost involved to them.
It’s something I’m acutely aware of, both in my professional role, and particularly in my personal life at the moment. My blogging [...]

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I’ve just spotted some research by Emarketer on US blog readership which shows that, despite the justified excitement and uptake of Twitter et al, blog readership is set to grow from 94.1 million readers in 2007 to 145.3 million in 2012. That figure is people reading a blog at least once a month.
Whether or not [...]

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And it’s all for charity.
Social media type Jennifer Leggio is not only running the Nike Women’s Marathon for charity – she’s also persuaded some top social media figures to auction their skills to raise money for Team in Training, the fundraising arm of the Leukemia and Lymphoma Society.
And you could get some real value by [...]

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There’s going to be some interruption to posting as I manually import about 6 months of blog posts that appear to have gone missing during my transfer from Blogger to Wordpress.
The original import failed completely, until I spotted other users had problems importing – specifically when they are hosted by Godaddy. The easy way around [...]

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