A warning for employers – block social networks and lose employees

In the spirit of the internet, I found this fascinating bit of research, which originated on Vnunet.com, via Rialtas.net and eventually the Wikinomics blog!

“A survey of 1,000 office staff has found that nearly a third of younger employees would consider quitting their job if Facebook was banned in the workplace.

The survey by IT services firm Telindus found that 39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube.

A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.

The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed.”

As someone in the *ahem* slightly older age bracket (closer to 25 than 65 though!), I paused for a moment to consider my own response. Considering my role in community strategy and management, I surprised myself by starting from a position of thinking quitting was overreacting and I’d just do my networking via mobile/at home. Then I thought about how useful and valuable the networks have been to my company, considering the knowledge, experience and contacts it’s given me.

Why would I spend time networking to benefit my company (rather than just myself), without my company giving something back? It’s exactly the same value exchange that drives user-generated content, and yet employers seem quicker to accept the general internet population need a value exchange more readily than for their own employees!

(Obviously some of the survey respondents might be less brave if the situation presented itself, but then again, in an age in which the network is probably the most valuable asset, companies risk losing the employees who are most valuable)

  • http://flowingmotion.wordpress.com Jo

    When I was in NZ, I had a gig teaching a 1000 person class.This freaks people out – terrifies them actually.

    I figured that what is terrifying is not knowing how you are doing.

    Lack of feedback is scary. Then perverse as human nature is, some people are so scared that they block off all feedback. It’s like hiding in a fire or from the rescue team when you are lost. Well known psychological phenomenon – when we are scared we put our heads “under the blanket”.

    What we need to do is to show people how to get feedback through social media and then how to use it to get slightly different perspectives so they can triangulate and figure out what people are trying to say.

    This is slightly different from just getting contacts – its finding out what people “mean to say”. Then we know what we can do. Then we are in control again. Then we aren’t anxious any more . . .

    I heard from a social media consultant that his clients often throw major wobblies on the first day and start shouting that “he hasn’t done anything yet”.

    We desperately want feedback but are terrified of it too. Our job, I think, is to help people find their way through it, get over their stage fright and learn to work with their audience.

  • http://flowingmotion.wordpress.com Jo

    When I was in NZ, I had a gig teaching a 1000 person class.This freaks people out – terrifies them actually.

    I figured that what is terrifying is not knowing how you are doing.

    Lack of feedback is scary. Then perverse as human nature is, some people are so scared that they block off all feedback. It’s like hiding in a fire or from the rescue team when you are lost. Well known psychological phenomenon – when we are scared we put our heads “under the blanket”.

    What we need to do is to show people how to get feedback through social media and then how to use it to get slightly different perspectives so they can triangulate and figure out what people are trying to say.

    This is slightly different from just getting contacts – its finding out what people “mean to say”. Then we know what we can do. Then we are in control again. Then we aren’t anxious any more . . .

    I heard from a social media consultant that his clients often throw major wobblies on the first day and start shouting that “he hasn’t done anything yet”.

    We desperately want feedback but are terrified of it too. Our job, I think, is to help people find their way through it, get over their stage fright and learn to work with their audience.

  • http://www.bkroads.com Rebecca

    It’s obvious that too many of them are still living with their parents.

    If they had to open their own fridge to a gallon of water and a box of frosted flakes…I’m sure the poll results would not be anywhere near that.

  • http://www.bkroads.com Rebecca

    It’s obvious that too many of them are still living with their parents.

    If they had to open their own fridge to a gallon of water and a box of frosted flakes…I’m sure the poll results would not be anywhere near that.