Comments on: Consumers and bosses… http://thewayoftheweb.net/2008/06/consumers-and-bosses/ Digital Content, Marketing and Disruptive Technology Consultancy Fri, 18 May 2012 01:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: KDPaine http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-133 KDPaine Fri, 13 Jun 2008 09:25:22 +0000 http://thewayoftheweb.net/?p=263#comment-133 Thanks for the shoutout! I think the important thing is not just that we measure, but that we collect the data that we need to continuously improve the work and the process.. that we have the data to know what's working and not working. Too much "measurement" effort is spent justifying, rather than learning what's NOT working, taking the money from that and doing more of what IS. Thanks for the shoutout! I think the important thing is not just that we measure, but that we collect the data that we need to continuously improve the work and the process.. that we have the data to know what’s working and not working. Too much “measurement” effort is spent justifying, rather than learning what’s NOT working, taking the money from that and doing more of what IS.

]]> By: KDPaine http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-5570 KDPaine Fri, 13 Jun 2008 09:25:00 +0000 http://thewayoftheweb.net/?p=263#comment-5570 Thanks for the shoutout! I think the important thing is not just that we measure, but that we collect the data that we need to continuously improve the work and the process.. that we have the data to know what's working and not working. Too much "measurement" effort is spent justifying, rather than learning what's NOT working, taking the money from that and doing more of what IS. Thanks for the shoutout! I think the important thing is not just that we measure, but that we collect the data that we need to continuously improve the work and the process.. that we have the data to know what’s working and not working. Too much “measurement” effort is spent justifying, rather than learning what’s NOT working, taking the money from that and doing more of what IS.

]]> By: Jason Ryan http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-132 Jason Ryan Thu, 12 Jun 2008 14:22:32 +0000 http://thewayoftheweb.net/?p=263#comment-132 Interesting post Dan. You are right about the bubble - its good to keep some perspective on this. Conversations with my family and friends always brings this home to me. I agree measurement is a foundation on which to justify and make business decisions -and we are all currently asking ourselves how and what to measure? I guess the first step is to justify the investment in the measurement systems themselves, and then to assess their effectiveness. Interesting post Dan.
You are right about the bubble – its good to keep some perspective on this. Conversations with my family and friends always brings this home to me.
I agree measurement is a foundation on which to justify and make business decisions -and we are all currently asking ourselves how and what to measure? I guess the first step is to justify the investment in the measurement systems themselves, and then to assess their effectiveness.

]]> By: Jason Ryan http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-5569 Jason Ryan Thu, 12 Jun 2008 14:22:00 +0000 http://thewayoftheweb.net/?p=263#comment-5569 Interesting post Dan. You are right about the bubble - its good to keep some perspective on this. Conversations with my family and friends always brings this home to me. I agree measurement is a foundation on which to justify and make business decisions -and we are all currently asking ourselves how and what to measure? I guess the first step is to justify the investment in the measurement systems themselves, and then to assess their effectiveness. Interesting post Dan.
You are right about the bubble – its good to keep some perspective on this. Conversations with my family and friends always brings this home to me.
I agree measurement is a foundation on which to justify and make business decisions -and we are all currently asking ourselves how and what to measure? I guess the first step is to justify the investment in the measurement systems themselves, and then to assess their effectiveness.

]]> By: Jo http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-131 Jo Thu, 12 Jun 2008 13:57:26 +0000 http://thewayoftheweb.net/?p=263#comment-131 I made some notes today for a post and then found myself concentrating on a marketing opportunity - same task as you really except that you are inside the organization and I earn my keep project-by-project. http://socialmediamafia.com for the marketing idea. Anyway my notes ended with a simple idea that goes beyond social media. What would you use instead? I made some notes today for a post and then found myself concentrating on a marketing opportunity – same task as you really except that you are inside the organization and I earn my keep project-by-project.
http://socialmediamafia.com for the marketing idea.

Anyway my notes ended with a simple idea that goes beyond social media.

What would you use instead?

]]> By: Jo http://thewayoftheweb.net/2008/06/consumers-and-bosses/#comment-5568 Jo Thu, 12 Jun 2008 13:57:00 +0000 http://thewayoftheweb.net/?p=263#comment-5568 I made some notes today for a post and then found myself concentrating on a marketing opportunity - same task as you really except that you are inside the organization and I earn my keep project-by-project. http://socialmediamafia.com for the marketing idea. Anyway my notes ended with a simple idea that goes beyond social media. What would you use instead? I made some notes today for a post and then found myself concentrating on a marketing opportunity – same task as you really except that you are inside the organization and I earn my keep project-by-project.
http://socialmediamafia.com for the marketing idea.

Anyway my notes ended with a simple idea that goes beyond social media.

What would you use instead?

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