TheWayoftheWeb

Bauer Consumer Media (the company which gainfully employs me), is looking for a Search Strategy Manager, so I though it was worth sharing the details. Feel free to pass them onto anyone in your network who would be suitable:

And on with the official bit…

THE DEADLINE FOR APPLICATIONS IS JUNE 12, 2008

Bauer Consumer Media’s Digital Marketing team are looking to recruit a Search Strategy Manager who will report directly into the Digital Marketing Director.

The key purpose of the role is to manage natural and paid-for search strategies for Bauer Consumer Media and provide leadership in associated digital marketing activity (linking, affiliate marketing strategy.) Key responsibilities of the role include the following;

Agency co-ordination and Management

• Management of digital marketing agencies to support our activity.
• Challenge and direct these agencies to deliver against a set of agreed KPI’s
• First point of contact with Account Management.
• Establish and cascade best practice and thought leadership into the business.

Management of Natural Search strategy

• Develop with agency a NSO plan, and project manage the implementation across technical, marketing and editorial functions.

• Manage business analyst responsible for technical implementation and ensure that technical changes are supported at a senior management level.
• Work with digital marketing and editorial teams to ensure that pages and content are optimised.
• Ensure accurate measurement of campaigns.
• Focus on optimising campaign performance
• Working with Digital Directors to ensure cultural changes are implemented.
• Ensure that learning’s from agency relationship are captured and put back into the business.

Management of Paid for Campaign

• Oversee total PPC campaign budget and work with digital marketing managers to ensure campaigns are delivered to agreed KPI’s and ROI
• Troubleshoot and manage key PPC campaigns
• Work with Digital Directors and Advertising to deliver PPC campaigns to deliver specific advertising/commerce inventory and objectives.

Thought leadership in search strategy

• Coordinate training and best practice seminars.
• Ensure that video, image, location optimisation are built into our marketing plans.
• Build a strategy to focus on building up rankings in specialist directories, niche search sites etc.

Manage associated digital marketing strategy (affiliate marketing/linking)

• Develop an affiliate marketing strategy for the group and manage the implementation.
• Build a linking strategy for the group and manage the implementatio

Leadership

• To play an active role as part of the senor digital exec

• To influence and educate peers and Digital Directors to ensure appropriate investment and resource is applied to this area.

The ideal candidate will be able to demonstrate the following;

• Highly self-sufficient, collaborative and passionate about what they do;
• Excellent organisation and time management skills.
• Able to demonstrate sufficient experience implementing best practice NSO strategies.
• In depth knowledge of NSO methodology, including link community development, content and website accessibility.

• Search agency experience.
• Management of a £1m plus paid search campaign.
• Strong project management skills
• Passionate about sharing and communicating information
• The ability to communicate to groups of people at all levels of the organisation
• Pragmatic, flexible and creative approach;
• Commercially astute but consumer focused.
• Strong analytical skills in analysing and influencing ROI
• Strong interest and experience in media/digital marketing and future trends.
• Technically savvy.
• Hands on role in search
• Experience of online marketing

If you are interested in applying for this role, please send your CV and covering letter to chrisDOTlawsonATbauerconsumer.co.uk