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Value can emerge from the frivolous thanks to the net

Dan Thornton | July 25, 2008

When colleague and chum David Cushman and I compiled The Rock Stars of Web 2.0 list on Ditto.net is was a bit of a tongue-in-cheek way to play with an interesting website from the company for which we both work, and on which  help with some marketing.

We thought it may turn up something interesting, but we really didn’t know what…

Voting is still continuing, but it’s already teaching us a number of things about how people are using the site, how they’re ordering information, and about how the people in question are perceived.

And it’s also starting to become a valuable resource for information. Ditto itself is a social entertainment guide to help find right signal in the increasingly noisy world of entertainment, and it allows you to add relevant videos. Which is just what has happened, started off by David!

So now it starts to be more than a popularity list, and also becomes somewhere to find the best bits of information/entertainment from those on the list. It’ll be interesting to see if it has any bearing on the voting!

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Insight, usability
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ditto, information, lists, rock stars, usability, voting, web 2.0
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