Comments on: How TV companies 2.0 can make money http://thewayoftheweb.net/2008/08/how-will-television-companies-20-can-make-money/ The digital convergence of media, entertainment, marketing and PR Thu, 18 Mar 2010 16:39:46 +0000 http://wordpress.org/?v=2.9 hourly 1 By: TheWayoftheWeb » The revolution will be televised - for free… http://thewayoftheweb.net/2008/08/how-will-television-companies-20-can-make-money/comment-page-1/#comment-645 TheWayoftheWeb » The revolution will be televised - for free… Mon, 01 Sep 2008 08:27:42 +0000 http://thewayoftheweb.net/?p=345#comment-645 [...] talked about how TV companies can still monetise themselves, and at the moment, there’s a little opportunity for content that exists at the edges of [...] [...] talked about how TV companies can still monetise themselves, and at the moment, there’s a little opportunity for content that exists at the edges of [...]

]]> By: Giles Palmer http://thewayoftheweb.net/2008/08/how-will-television-companies-20-can-make-money/comment-page-1/#comment-434 Giles Palmer Wed, 06 Aug 2008 10:55:07 +0000 http://thewayoftheweb.net/?p=345#comment-434 Agree with @richard - great post Dan. Sad that the MCN daily was pulled :) giles Agree with @richard – great post Dan. Sad that the MCN daily was pulled :)

giles

]]> By: Richard Millington http://thewayoftheweb.net/2008/08/how-will-television-companies-20-can-make-money/comment-page-1/#comment-418 Richard Millington Sun, 03 Aug 2008 10:48:43 +0000 http://thewayoftheweb.net/?p=345#comment-418 Brilliant points. I think you touch upon something quite fundamental about entertainment. The requirements for a product is changing. It's not the means of distribution that have to change, as much as it is the product. I blogged about something similar a month or two ago: http://www.feverbee.com/2008/06/wheres-the-money-in-social-television.html. I really liked this post. You're absolutely spot on about rewarding the true fans with extra. The free stuff (the traditional content) gets attention. Those that want to be more involved can pay a few pounds to access the additional content. Maybe get a code that gives them access to online interviews, contact details to speak with those who produced the show, unique forums, invitations to the next live show/filming/event etc...Maybe even let these people see the next film/show/performance in advance (ahead of the crowd!). Alternatively, change the business model. Randy Pausch's last lecture paved the way for his book the following year. Free eBooks and musics are generating more speaking engagements and higher audiences at live events. That's a decent business model. Brilliant points. I think you touch upon something quite fundamental about entertainment. The requirements for a product is changing. It’s not the means of distribution that have to change, as much as it is the product.

I blogged about something similar a month or two ago: http://www.feverbee.com/2008/06/wheres-the-money-in-social-television.html.

I really liked this post. You’re absolutely spot on about rewarding the true fans with extra. The free stuff (the traditional content) gets attention. Those that want to be more involved can pay a few pounds to access the additional content. Maybe get a code that gives them access to online interviews, contact details to speak with those who produced the show, unique forums, invitations to the next live show/filming/event etc…Maybe even let these people see the next film/show/performance in advance (ahead of the crowd!).

Alternatively, change the business model. Randy Pausch’s last lecture paved the way for his book the following year. Free eBooks and musics are generating more speaking engagements and higher audiences at live events. That’s a decent business model.

]]> By: Stirlyn http://thewayoftheweb.net/2008/08/how-will-television-companies-20-can-make-money/comment-page-1/#comment-413 Stirlyn Sat, 02 Aug 2008 22:57:22 +0000 http://thewayoftheweb.net/?p=345#comment-413 Definitely agree with the main comments you've made here. Companies who try to keep to the old models for making money rather than embracing the new business models are going to find themselves in a pickle down the road. It's much easier for me to go to a reputable source to get music than hunt around in the deep porn infested nether-regions of the download sites. If you remove the barriers people will use your service plain and simple, and they won't mind paying for it Definitely agree with the main comments you’ve made here. Companies who try to keep to the old models for making money rather than embracing the new business models are going to find themselves in a pickle down the road. It’s much easier for me to go to a reputable source to get music than hunt around in the deep porn infested nether-regions of the download sites. If you remove the barriers people will use your service plain and simple, and they won’t mind paying for it

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