TheWayoftheWeb

Social media marketing, digital publishing, PR, communities and engagement
  • rss
  • Home
  • About Dan Thornton
  • My Marketing role
  • Marketing resources
  • Marketing Measurement Tools

Will the internet reputation ever regulate companies?

Dan Thornton | August 4, 2008

I recently noticed several missed calls on my mobile from a number I didn’t recognise, so decided to Google it in a spare moment, and discovered that it’s a well known nuisance cold caller, LBM Marketing.  Luckily there’s a page with plenty of information with what you can do if you’re called by them: ‘LBM Direct Marketing - nuisance calls‘.

While I was happy to find that information before I got cornered by an annoying cold call, I started wondering about how much of an effect the internet has really had in convincing companies to become more honest. Obviously there will always be bad apples, but the complaints on that page go back to July 2006. And despite details of complaints to the likes of the Telephone Preference Service, and Ofcom, the calls are still continuing for new targets.

It made me question how many people did any research on these numbers after being cold-called. With over half of the UK on broadband, if everyone researched who was calling them, it should soon make it unprofitable for LBM to continue the way they have - and yet they seems to be still able to continue as normal.

The question is how to improve the information available online, and help to inform as many people as possible about the options available to them, or how online information could help regulators.

(And it’s not just companies creating problems, after the confusion caused by the @ExxonMobilCorp account on Twitter, which was perceived as an official source, and has since been revealed as a fake.)

Categories
internet
Tags
aggressive, calling, cold, complaints, lbm marketing, nuisance, ofcom, telephone preference service
Comments rss
Comments rss
Trackback
Trackback

« How TV companies 2.0 can make money A change isn’t quite as good as a rest. »

Leave a comment

You can use these tags : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Popular Posts

  • Breaking the habit of broadcast media
  • About Dan Thornton
  • Absolute Radio - the new name of Virgin Radio
  • Is Digg's day done?
  • More on Digg - will business kill the community?

Tags

140char advertising blog blogger Blogging business community community marketing david cushman delicious digg digital disposable media ditto facebook faster future free future google identity journalism last.fm marketing measurement media mp3 music myspace news online publishing rss social social media social media marketing social networking social networks strategy twitter video web 2.0 wikipedia wordpress xbox 360 youtube

On Twitter

    Archives

    • November 2008 (12)
    • October 2008 (28)
    • September 2008 (23)
    • August 2008 (24)
    • July 2008 (22)
    • June 2008 (19)
    • May 2008 (16)
    • April 2008 (18)
    • March 2008 (11)
    • February 2008 (17)
    • January 2008 (2)
    • October 2007 (11)
    • September 2007 (16)
    • August 2007 (10)
    • July 2007 (15)
    • June 2007 (14)
    • May 2007 (20)
    • April 2007 (18)
    • March 2007 (17)
    • February 2007 (29)
    • January 2007 (24)
    • December 2006 (13)
    • November 2006 (13)
    • October 2006 (15)

    Events/Projects

    • MeasurementCamp
    • Social Media Mafia

    The Blogroll

    • A Shel of Myself
    • Faster Future
    • Gaping Void
    • Green Tea Ice Cream
    • Howard Owens
    • Jaffe Juice
    • Journalism Iconoclact
    • KDPaine’s PR Measurement Blog
    • Nick Burcher
    • Occam’s Razor Web Analytics blog
    • Seth Godin
    • Teaching Online Journalism
    • The Obvious?
    • Watsonian Ramblings
    • Web Strategy
    • Wikinomics

    Rankings

    Books I recommend

    The Long Tail

    Join the Conversation

    Don't Make Me ThinkWikinomics

    Unleashing the Ideavirus

    Blog Directories

    Blog Flux Directory Add to Technorati Favorites

    Top Spots Links

    Blog Directory

    Blogging Fusion Blog Directory

    rss Comments rss valid xhtml 1.1 design by jide powered by Wordpress get firefox