TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

TheWayoftheWeb header image 4

Entries from September 2008

Jamie Oliver: Britain’s best marketing case study?

September 30th, 2008 · Comments

As I’ve said before, I don’t watch much broadcast television these days, but I made an effort to catch Jamie’s Ministry of Food after seeing some of the trailers and the fact it was flagged by Mark Earls.
And I’m glad I did, because it’s probably the first time the principles of community marketing (See also [...]

[Read more →]

Tags: social media marketing

Do job titles matter any more?

September 27th, 2008 · Comments

This really is an open question, because I understand that outside my network, and even within it, my job title can influence how I’m perceived. And within large companies there can be a need for infrastructure.
But at the same time, in my formal paid career I’ve been a: Freelance writer, Editorial Assistant, Reporter, Products Editor, [...]

[Read more →]

Tags: Digital Culture

Worth repeating?

September 26th, 2008 · Comments

Writing about how the election coverage on Twitter and C-Span points to the future of media coverage, I came up with a little gem that I thought might be worth repeating for any of you who don’t crossover to my microblogging blog, 140char.com:
‘aggregation of sources of information provides a starting point for a media company [...]

[Read more →]

Tags: Digital Publishing

Seeing as it’s Friday afternoon

September 26th, 2008 · Comments

And as a cat owner who converted from only ever wanted dogs as a pet, I couldn’t help myself from sharing this before I leave work.

addthis_url = ‘http%3A%2F%2Fthewayoftheweb.net%2F2008%2F09%2Fseeing-as-its-friday-afternoon%2F’;
addthis_title = ‘Seeing+as+it%26%238217%3Bs+Friday+afternoon’;
addthis_pub = ”;

[Read more →]

Tags: Funny