More on Digg – will business kill the community?
Dan Thornton | October 9, 2008
It’s been interesting following recent events concerning Digg, especially considering my previous posts outlining the personal and idealogical problems I have with Digg, and the alternative ways available to get crowd sourced news.
I just read a great summary post by David Chen on Mashable, ‘Digg’s recent bans and the limits of crowdsourcing‘ which is a comprehensive look at what David calls ‘building a flawed system’, and the lessons learned – as well as looking at why Digg has banned top users, and how the business strategy is changing.
It reminded me of something I’d noticed recently. Here’s a graph from Compete, comparing Digg (blue line), with an alternative social content site, Mixx.com (red line).
Now, while it’s obvious that Digg is massively ahead at the moment, it appears to have levelled off significantly – and at the same time, notice how Mixx has grown around the same time as the Digg banhammer started making an appearance?
Now look at Mixx in detail:
Anyone else see something kickstarting some growth around Apri/May 2008?
Hmmmm.
Two things spring to mind. One is that Digg has vocally supported the community, and allowed top users a longstanding reign over the rest of the site – which means changing things, particularly without a clear warning, is always going to lead to problems – the question will be how big the problems will become?
And secondly, so many web services which seem to embrace, support and provide a Web 2.0, social media type approach, actually fall down on the Customer Service which is preached by those using them. I’ve always found Digg support to be incredibly varied, but always anonoymous. And the fall back is always on ‘the best for Digg users’ without ever explicitly saying what that means.
Other social news aggregations and voting sites like Reddit have also seen some growth, although in Reddit’s case, it may be down to other factors, such as opening up their service to Open Source installations.
But the fact that the high profile, long term devotees of Digg could be powering the rise in a close rival (in terms of the type of service provided) could prove to be a very interesting case study – if the very people Digg banned turn out to be able to power the rise of a challenge.
