TheWayoftheWeb

Although I’d already heard about the new logo, I picked up on Pepsi’s more social activites via Edelman Digital’s Steve Rubel, who is working with them, and having joined up, saw some early commentary from Chris Brogan.

Chris talked about How corporations should view comment polices, and I agree that offensive content needs to be filtered unless there is an age restriction on the community. And also that off topic comments and conversations can detract in a single room (I’d recommend having on-topic rooms, and a general one where possible). After managing and moderating forums including those on www.motorcyclenews.com for about 7 years, I’m fairly well versed in polite emails about offensive behaviour and swiftly editing posts on legal and good taste grounds!

There is pre-moderation on comments – a little annoying for speed of response on a microblogging, lifestreaming, conversation service – and even more annoying when the Pepsi team have finished for the day and comments are left hanging. (Note to Pepsi team – the other side of the world is still awake! Maybe find a Pepsi employee in another timezone to help?)

But it will be interesting to see the response to a couple of comments I’ve made about Pepsi’s Terms and Conditions. (I had an acknowledgement from Pepsi’s John Karpf, so it’ll be interesting to see what evolves.) At the top of the Friendfeed Pepsi Cooler room, there’s a hyperlink to ‘a few notes from our lawyers’. Which links to the Pepsi.com Privacy Policy.

Hmmmm

While I acknowledge the need for Terms and Conditions, and stating the standards for a community are necessary, I could have sworn Friendfeed has it’s own Terms of Service, and doesn’t need Pepsi essentially annexing a room! I’m hoping they find another way to express the principles of the room they wish to encourage in a way which doesn’t seem quite so much like our caffeinated overlords have arrived!

But fair play to them, I’d ignored the new logo, and become fairly loyal to Coke due to the cokezone loyalty promotion, (I’m a sucker for free Xbox games!), yet the prospect of a Friendfeed room has made me take a bit of an interest in what they’re up to at Pepsi. I’ll let you know what comes out of the vending machine at work when I go for a drink!