http://thewayoftheweb.net/2008/11/coke-and-pepsi-both-failing-their-online-plans/ The digital convergence of media, entertainment, marketing and PR Sat, 13 Mar 2010 20:27:14 +0000 http://wordpress.org/?v=2.9 hourly 1 http://thewayoftheweb.net/2008/11/coke-and-pepsi-both-failing-their-online-plans/comment-page-1/#comment-4926 Pepsi Cola promoting Twitter – Well done or raw? Mon, 22 Jun 2009 08:02:32 +0000 http://thewayoftheweb.net/?p=572#comment-4926 [...] will be done effectively. For starters, I wrote a post last year on my marketing blog about ‘How Coke and Pepsi are wasting their online strategy‘ – it was kickstarted by Pepsi’s outreach to prominent bloggers and promotion of [...] [...] will be done effectively. For starters, I wrote a post last year on my marketing blog about ‘How Coke and Pepsi are wasting their online strategy‘ – it was kickstarted by Pepsi’s outreach to prominent bloggers and promotion of [...]

]]> http://thewayoftheweb.net/2008/11/coke-and-pepsi-both-failing-their-online-plans/comment-page-1/#comment-4883 140Char » Pepsi Cola promoting Twitter - Well done or raw? Fri, 12 Jun 2009 13:46:49 +0000 http://thewayoftheweb.net/?p=572#comment-4883 [...] will be done effectively. For starters, I wrote a post last year on my marketing blog about ‘How Coke and Pepsi are wasting their online strategy‘ - it was kickstarted by Pepsi’s outreach to prominent bloggers and promotion of The [...] [...] will be done effectively. For starters, I wrote a post last year on my marketing blog about ‘How Coke and Pepsi are wasting their online strategy‘ – it was kickstarted by Pepsi’s outreach to prominent bloggers and promotion of The [...]

]]> http://thewayoftheweb.net/2008/11/coke-and-pepsi-both-failing-their-online-plans/comment-page-1/#comment-3667 TheWayoftheWeb » I’m not the only one questioning Pepsi’s Unfriendlyfeed Wed, 03 Dec 2008 21:36:51 +0000 http://thewayoftheweb.net/?p=572#comment-3667 [...] A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways - Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘. [...] [...] A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘. [...]

]]> http://thewayoftheweb.net/2008/11/coke-and-pepsi-both-failing-their-online-plans/comment-page-1/#comment-3633 Richard Millington Sun, 30 Nov 2008 00:56:28 +0000 http://thewayoftheweb.net/?p=572#comment-3633 Really great post. I love the analysis of both campaigns. Can you do more comparisons between companies in the same industry? Really great post. I love the analysis of both campaigns. Can you do more comparisons between companies in the same industry?

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