Comments on: ‘The Supermarket effect’, and how to minimise it… http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/ Digital Content, Marketing and Disruptive Technology Consultancy Fri, 18 May 2012 01:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The BBC, Facebook and ‘The Supermarket Effect’ http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-6848 The BBC, Facebook and ‘The Supermarket Effect’ Fri, 23 Sep 2011 11:05:42 +0000 http://thewayoftheweb.net/?p=528#comment-6848 [...] in 2008, I wrote about what I termed ‘The Supermarket Effect‘ when launching a new design or features on an existing site. As Hugh McLeod once memorably [...] [...] in 2008, I wrote about what I termed ‘The Supermarket Effect‘ when launching a new design or features on an existing site. As Hugh McLeod once memorably [...]

]]> By: TheWayoftheWeb » Why Mark Zuckerberg is right to dismiss Facebook users http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-4528 TheWayoftheWeb » Why Mark Zuckerberg is right to dismiss Facebook users Mon, 23 Mar 2009 08:01:53 +0000 http://thewayoftheweb.net/?p=528#comment-4528 [...] - Facebook has over 175 million users for context. (A suitable time to remind everyone of ‘the supermarket effect‘ when it comes to [...] [...] – Facebook has over 175 million users for context. (A suitable time to remind everyone of ‘the supermarket effect‘ when it comes to [...]

]]> By: david cushman http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-3537 david cushman Tue, 18 Nov 2008 10:50:38 +0000 http://thewayoftheweb.net/?p=528#comment-3537 Nice Dan. As we always said, user-friendly is as user-friendly was. Ebay is a great example of that. People learn how to use something and one thing people really hate (though its really good for them) is unlearning. My solution is the landroverowner route. Get the most active people on the site to be part of the development team. If they are onside they'll have a very persuasive effect on the rest of your community. We are more influenced by other people than by anything else - after all. Nice Dan. As we always said, user-friendly is as user-friendly was. Ebay is a great example of that. People learn how to use something and one thing people really hate (though its really good for them) is unlearning.

My solution is the landroverowner route. Get the most active people on the site to be part of the development team.

If they are onside they’ll have a very persuasive effect on the rest of your community. We are more influenced by other people than by anything else – after all.

]]> By: david cushman http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-5739 david cushman Tue, 18 Nov 2008 10:50:00 +0000 http://thewayoftheweb.net/?p=528#comment-5739 Nice Dan. As we always said, user-friendly is as user-friendly was. Ebay is a great example of that. People learn how to use something and one thing people really hate (though its really good for them) is unlearning. My solution is the landroverowner route. Get the most active people on the site to be part of the development team. If they are onside they'll have a very persuasive effect on the rest of your community. We are more influenced by other people than by anything else - after all. Nice Dan. As we always said, user-friendly is as user-friendly was. Ebay is a great example of that. People learn how to use something and one thing people really hate (though its really good for them) is unlearning.

My solution is the landroverowner route. Get the most active people on the site to be part of the development team.

If they are onside they’ll have a very persuasive effect on the rest of your community. We are more influenced by other people than by anything else – after all.

]]> By: gtc55 http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-3536 gtc55 Tue, 18 Nov 2008 10:31:01 +0000 http://thewayoftheweb.net/?p=528#comment-3536 I'm really guilty of the supermarket effect, and I think the points in this blog are very right. I like the new Facebook now. Sort of!! But sometimes, new sites are launched when they're just rubbish. I know of a company that rushed through a new site that looked completely different and just didn't work - justifiable for people to complain. Testing plans and launch plans are sometimes woefully under planned, making the launch uncomfortable for everyone who uses it and produces it. Which I guess is what you're saying anyway. I’m really guilty of the supermarket effect, and I think the points in this blog are very right. I like the new Facebook now. Sort of!!

But sometimes, new sites are launched when they’re just rubbish. I know of a company that rushed through a new site that looked completely different and just didn’t work – justifiable for people to complain.

Testing plans and launch plans are sometimes woefully under planned, making the launch uncomfortable for everyone who uses it and produces it. Which I guess is what you’re saying anyway.

]]> By: gtc55 http://thewayoftheweb.net/2008/11/the-supermarket-effect-and-how-to-minimise-it/#comment-5738 gtc55 Tue, 18 Nov 2008 10:31:00 +0000 http://thewayoftheweb.net/?p=528#comment-5738 I'm really guilty of the supermarket effect, and I think the points in this blog are very right. I like the new Facebook now. Sort of!! But sometimes, new sites are launched when they're just rubbish. I know of a company that rushed through a new site that looked completely different and just didn't work - justifiable for people to complain. Testing plans and launch plans are sometimes woefully under planned, making the launch uncomfortable for everyone who uses it and produces it. Which I guess is what you're saying anyway. I’m really guilty of the supermarket effect, and I think the points in this blog are very right. I like the new Facebook now. Sort of!!

But sometimes, new sites are launched when they’re just rubbish. I know of a company that rushed through a new site that looked completely different and just didn’t work – justifiable for people to complain.

Testing plans and launch plans are sometimes woefully under planned, making the launch uncomfortable for everyone who uses it and produces it. Which I guess is what you’re saying anyway.

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