http://thewayoftheweb.net/2008/11/why-belief-matters/ Social media marketing, digital publishing, PR, communities and engagement Thu, 08 Jan 2009 11:24:52 +0000 http://wordpress.org/?v=2.7 hourly 1 http://thewayoftheweb.net/2008/11/why-belief-matters/comment-page-1/#comment-3641 david cushman Mon, 01 Dec 2008 09:48:15 +0000 http://thewayoftheweb.net/?p=579#comment-3641 I like to think of purpose as the Why of an organisation. We do the what (strategy) and the how (tactics) all the time. What we rarely push for is the Why. Why do we want to make a difference? why does what we do matter? As Mark puts it "Why" (are we getting out of bed in the morning). That's what's behind the What, How, Why slides I shared for Brando-Digital. Mark's helping me on that right now :-) Tell you more tomorrow in person . I like to think of purpose as the Why of an organisation. We do the what (strategy) and the how (tactics) all the time. What we rarely push for is the Why. Why do we want to make a difference? why does what we do matter? As Mark puts it “Why” (are we getting out of bed in the morning).
That’s what’s behind the What, How, Why slides I shared for Brando-Digital. Mark’s helping me on that right now
Tell you more tomorrow in person .

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