One of the great things about my job at Bauer Media is that I get to help out a hugely diverse range of brands. One such brand is FHM, which is relaunching with a new website. I haven’t been involved in the main site itself, but the excellent team working away on the new site seem to be happy about my input, and most encouragingly, they see this as the start of an evolution, rather than an end result.
Click on the image for a fancy flash Homepage Tour:
There are a couple of interesting challenges for the small part I’m playing initially:
1. FHM has had a number of disparate social media outposts, and I’m spending time finding all of them, and updating as necessary. And then putting them all into a cohesive plan. It’s a bit of a change from the usual job of starting from scratch – and it’s going to be interesting seeing if it’s possible to reawaken some groups from stasis.
2. Because FHM is enormously popular and has so many different editions being published around the world, it means there’s a lot of different properties on the same social networks, and ideally I need to work out when and where they can work together – and at the same time try and eliminate the scammers using the FHM name.
Hopefully I’ll be able to come back with some examples of successful solutions shortly!
