TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries from February 2009

Ben Goldacre provides perspective on ‘Facebook cancer’ claims

February 27th, 2009 · Comments

This clip should probably become standard issue for anyone who is in a panic over the latest newspaper headlines concerning health – and particularly for anyone talking or thinking about the latest concerns about Twitter and Facebook:

Helpfully, Dr Goldacre has posted the papers and research he referenced on the Bad Science blog,  and there’s some [...]

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Tags: Digital Culture · social networks

Is any publicity good publicity for Ryanair?

February 26th, 2009 · Comments

You may have already seen the blog outcry regarding comments made by a Ryanair employee after Jason Roe claimed to have found a bug in the Ryanair site.
The comments on his blog included the gem: “what self respecting developer uses a crappy CMS such as word press anyway” – which got picked up by a [...]

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Tags: marketing · public relations

How cool are these?

February 25th, 2009 · Comments

Even if I wasn’t working with FHM on various promotions, I’d be just as impressed by the posters they’ve produced for the 100 Sexiest voting. Particularly these two from the selection to download as posters and wallpapers:
Meanwhile I’m helping with their Twitter account, and new Facebook page amongst other things.
Amongst the doom and gloom about [...]

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Tags: Uncategorized

Offline example of social media marketing by the local Chinese takeaway

February 24th, 2009 · Comments

Back in November 2007, I wrote about a new Chinese takeaway restaurant in Peterborough which was doing a great job of making an impression by engaging with it’s consumers.
Kung Fu Kitchen explained its belief in a letter sent out with vouchers and other goodies, and then followed up meal deliveries to check everything was OK [...]

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Tags: social media marketing