TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Entries from March 2009

Thoughts on the MA in Social Media

March 31st, 2009 · Comments

There’s been a lot of discussion about the new MA in Social Media course being offered by Birmingham City University. On the one hand, the mainstream media reports from the Guardian and Daily Telegraph have focused on criticism – on the other, people like the esteemed PR professional Neville Hobson have looked more in-depth at [...]

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Tags: Digital Culture

Save the earth, or some whisky

March 27th, 2009 · Comments

A couple of interesting campaigns have come my way via a couple of agencies I know.
The first is the WWF Earth Hour, which is the campaign to get everyone to turn off their lights for one hour on Saturday, March 28, at 8.30pm. You can sign up to the movement, download posters, toolkits and resources [...]

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Tags: social media marketing

When data can take your breath away

March 25th, 2009 · Comments

Wow.
Click through to Youtube to watch the video below in all it’s full-sized glory.

It’s a 24 hour observation of large airline flights condensed into just over a minute, found via Musings of an Opinionated Sod. And his closing sentence beautiful sums up how the ways we produce great content can, will, and has changed, whether [...]

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Tags: Uncategorized

Celebrating women in Tech: Ada Lovelace Day

March 24th, 2009 · Comments

In celebration of the first computer programmer, Ada Lovelace, Suw Charman Anderson has encouraged people to blog, Twitter and celebrate women in tech who we admire.
The aim was to get 1000 people to sign up, and at the time of writing, 1678 have pledged on the site.
So what’s my contribution?
Well, there are plenty of admirable [...]

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Tags: Digital Culture