A couple of interesting campaigns have come my way via a couple of agencies I know.
The first is the WWF Earth Hour, which is the campaign to get everyone to turn off their lights for one hour on Saturday, March 28, at 8.30pm. You can sign up to the movement, download posters, toolkits and resources (including web banners), or, coolest of all, add a light switch to allow visitors to ‘turn off’ your website.
When someone clicks on the light cord widget, your website goes dark, and the centre section is replaced with the Earth Hour countdown clock, with a message and a link to find out more about Earth Hour – people can still get back to your website by cancelling the message.
Rather a nice mix of message, resources, and a cool widget which I may try and insert here if I get a moment in time! In the meantime:
The second campaign which looks interesting is the chance to grab some bottles of Whyte and Mackay whisky by taking part in a Safari Hunt in Glasgow and London – via Twitter, email, and Google Latitude!
The Whyte and Mackay lions will be moving around pubs and bars in Glasgow on Friday March 27 (tonight!), before hitting London next week, and you can get clues and updates by emailing whytemackaysafari@googlemail.com, or by following on Twitter at @whytemackayhunt (if you need help with the cryptic clues, follow the #w&m hashtag). All you’ll have to do is locate the lions and walk up and touch them to get a free bottle of whisky (including some nice aged and special examples), or, if the bottles have run out, you’ll get a free drink… Personally I prefer whiskey to whisky, but I’m not one to turn down a free drink!
The Whyte and Mackay Lions
