Are we doing enough?

April 19, 2009 By 3 Comments

When I first made the switch from journalism to marketing, every man and his dog sent me the following clip:-

But despite the fact I’m a big fan of Bill Hicks, this particular clip makes me a little sad – bearing in mind that it’s 15 years since Hicks died from pancreatic cancer. From memory this clip would have been shot between 1990-1992.

So is there any reason why it isn’t just as applicable to the general opinion of marketing in 2009?

Anyone?

Maybe we need to be doing a bit more?

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  • http://beckymcmichael.com Rebecca McMichael

    *laughs, cries then slams head on desk*

    I love(d) Bill Hicks too so thanks for reminding me of this clip…should be compulsory viewing I reckon every 6 months to remind us how not to act. I think the smart marketers are learning and changing though, don’t you?

    If listening/learning is the new marketing then hopefully we’ll see smart organisations making stuff their community wants rather than trying to flog them stuff because they’ve got to shift it. Going to take time for behaviour to change though…always does.

  • http://beckymcmichael.com Rebecca McMichael

    *laughs, cries then slams head on desk*

    I love(d) Bill Hicks too so thanks for reminding me of this clip…should be compulsory viewing I reckon every 6 months to remind us how not to act. I think the smart marketers are learning and changing though, don’t you?

    If listening/learning is the new marketing then hopefully we’ll see smart organisations making stuff their community wants rather than trying to flog them stuff because they’ve got to shift it. Going to take time for behaviour to change though…always does.

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