If you really want to underline the way control is now being shared with an ever greater number of people historically know as your ‘audience’, then show people the increasing rise of Firefox browser usage – then show them Greasemonkey.
Now Firefox isn’t the most used browser globally – Internet Explorer still rules, and Google’s Chrome certainly has some advantages and enthusiastic adopters. But whether or not Firefox ever dominates the browser market, the influence of the open source approach, add-ons and plug-ins is undeniable. It’s the reason that many people, including myself, might use Chrome for certain tasks for speed, but can’t give up the utility of plugins which offer everything from easy ways to see the way a page is coded, to Swedish spellchecking, mouse gestures and more.
But why is Greasemonkey so incredibly important?
Greasemonkey is a Mozilla Firefox add-on that allows users to install scriptson-the-fly changes to most HTML-based web pages. As Greasemonkey scripts are persistent, the changes made to the web pages are executed every time the page is opened, making them effectively permanent for the user running the script. Greasemonkey can be used for adding new functions to web pages (for example, embedding price comparison in Amazon.com web pages), fixing rendering bugs, combining data from multiple webpages, and numerous other purposes. From Wikipedia.
So that means:
You can spend as much time and money as you like on designing your webpage, but if I want to disable elements, change the layout, or do whatever I like, I can.
For instance, Facebook’s redesign angered many people – so if you want to hide the Highlights sidebar, just install one of three Greasemonkey options.
Or you can just emulate the old Facebook design.
And what’s really interesing?
As a website owner/publisher, I’m not aware of any way you’d know this was happening via analytics (And I’ve asked a few metrics/analytics types before posting), and you wouldn’t know what users are adding to your site to improve their experience, and possibly conversion rates.
(If you do know ways to track any of that information automatically, I’d love you to share it in the comments.)
Your users would though.
Resources:
You can keep up with the Greasemonkey blog at Greasespot, and find Userscripts for it at Userscripts.org. Please do keep in mind that you’re installing code which may in a very small amount of cases have been created by people who aren’t 100% lovely, so do some research before adding new scripts. Or just don’t blame this post if you kill the internet by accident.



