Comments on: The messy future for magazines http://thewayoftheweb.net/2009/06/the-messy-future-for-magazines/ The digital convergence of media, entertainment, marketing and PR Sat, 13 Mar 2010 20:27:14 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Les Csonge http://thewayoftheweb.net/2009/06/the-messy-future-for-magazines/comment-page-1/#comment-5146 Les Csonge Wed, 03 Jun 2009 17:37:17 +0000 http://thewayoftheweb.net/?p=1017#comment-5146 I believe it is very important to be comparing apples with apples, what has been commented on above are 2 completely different models, the Menzies operation was based on subscription revenue based on people buying digital editions where as any digital edition only offering is likely to be advertising revenue led. (similar to Monkey Mag etc)<br><br>Based on the massive increase of both Digital Editions and people reading them .(certainly the case at <a href="http://www.yudu.com" rel="nofollow">www.yudu.com</a>) it is more likely that the business model and monetization methods should be considered - rather than the actual digital channel/technology. I believe it is very important to be comparing apples with apples, what has been commented on above are 2 completely different models, the Menzies operation was based on subscription revenue based on people buying digital editions where as any digital edition only offering is likely to be advertising revenue led. (similar to Monkey Mag etc)

Based on the massive increase of both Digital Editions and people reading them .(certainly the case at http://www.yudu.com) it is more likely that the business model and monetization methods should be considered – rather than the actual digital channel/technology.

]]> By: Les Csonge http://thewayoftheweb.net/2009/06/the-messy-future-for-magazines/comment-page-1/#comment-4859 Les Csonge Wed, 03 Jun 2009 09:37:17 +0000 http://thewayoftheweb.net/?p=1017#comment-4859 I believe it is very important to be comparing apples with apples, what has been commented on above are 2 completely different models, the Menzies operation was based on subscription revenue based on people buying digital editions where as any digital edition only offering is likely to be advertising revenue led. (similar to Monkey Mag etc)<br><br>Based on the massive increase of both Digital Editions and people reading them .(certainly the case at <a href="http://www.yudu.com" rel="nofollow">www.yudu.com</a>) it is more likely that the business model and monetization methods should be considered - rather than the actual digital channel/technology. I believe it is very important to be comparing apples with apples, what has been commented on above are 2 completely different models, the Menzies operation was based on subscription revenue based on people buying digital editions where as any digital edition only offering is likely to be advertising revenue led. (similar to Monkey Mag etc)

Based on the massive increase of both Digital Editions and people reading them .(certainly the case at http://www.yudu.com) it is more likely that the business model and monetization methods should be considered – rather than the actual digital channel/technology.

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