TheWayoftheWeb

As someone who combines an obsession with motorcycling with a love of social media marketing and tech, I picked up on a post back in July when Dave Winer met multiple world champion and motorcycling legend Valentino Rossi. One pioneered blogs, RSS, podcasting, and more, and the other has won eight motorcycling world championships, including [...]

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I’ve always been a big fan of cars and motorcycles, coming in somewhere on the Steve McQueen/Jeremy Clarkson end of the spectrum, and I’ve liked a lot of BMW’s.
But their latest ad just really doesn’t work for me:

The problem is that it’s mixing two things badly, and comes across as incredibly patronising: ‘at BMW we [...]

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A lot of people have commented on the new social features which have been released for Google’s RSS Reader – and most of them have been pretty positive.
Recent changes have included showing more information on who likes and shares posts, and being able to connect with more people who have interested with content you like. [...]

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I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in [...]

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