Targeting any male readers of my blog…

There are two reasons for mentioning Movember (or reminding you if you’re already heard about it).

The first is that 35,000 men are diagnosed with prostate cancer every year in the UK alone. It tends to affect men over 50, but can affect younger men (although rare), and if you want to read some of the details of what it’s like, blogger Jeff Jarvis recently shared his experiences.

The second reason, which isn’t quite as important, is that it’s a great example of something which has spread from a few blokes in Australia to a word-of-mouth and social phenomenon across the globe. Because it’s funny, in a good cause, and easy to get involved with just by growing a moustache, which then becomes a walking billboard effectively.

And if something is easy and fun it’s pretty hard not to support isn’t it?

So stop reading this, and get over to www.movember.com. Now.