Comments on: FriendsReunited advert – wtf? http://thewayoftheweb.net/2009/11/friendsreunited-advert-wtf/ Digital Content, Marketing and Disruptive Technology Consultancy Sun, 12 Feb 2012 22:14:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dan Thornton http://thewayoftheweb.net/2009/11/friendsreunited-advert-wtf/#comment-5223 Dan Thornton Tue, 03 Nov 2009 13:46:46 +0000 http://thewayoftheweb.net/?p=1197#comment-5223 Hi, and thanks for the comment - you're spot on with your regulator point, as it actually appeared in my feed reader shortly after I'd published this post, and I've been trying to find time to edit the copy since!<br>And Brightsolid certainly would have the genealogy market pretty sewn up - I wonder if Friends Reunited will just gradually be phased out, or just kept on life support as a potential feeder for customers... Hi, and thanks for the comment – you're spot on with your regulator point, as it actually appeared in my feed reader shortly after I'd published this post, and I've been trying to find time to edit the copy since!
And Brightsolid certainly would have the genealogy market pretty sewn up – I wonder if Friends Reunited will just gradually be phased out, or just kept on life support as a potential feeder for customers…

]]> By: The Sceptic http://thewayoftheweb.net/2009/11/friendsreunited-advert-wtf/#comment-5221 The Sceptic Mon, 02 Nov 2009 20:14:06 +0000 http://thewayoftheweb.net/?p=1197#comment-5221 Hi Dan<br>The reason that brightsolid make no mention of Friends ReUnited on their corporate website, find my past site etc is that the purchase from ITV isnt concluded, the acquisition was subject to approval by the regulators the Competition Commission, so they cant say its part of the group until theres a positive ruling from the Comp Com... and they actually own it... <br>The regulator is interested because it could give Bsolid a big share of the genealogy market – so you are spot on with your comments that the brightsolid interest is all about genealogy, and not Friends ReUnited.<br>On the point about TV advertising, this decision is a Friends Reunited decision. For those who like conspiracy theories... is FR giving ITV some last ad revenue before they are finally sold? Hi Dan
The reason that brightsolid make no mention of Friends ReUnited on their corporate website, find my past site etc is that the purchase from ITV isnt concluded, the acquisition was subject to approval by the regulators the Competition Commission, so they cant say its part of the group until theres a positive ruling from the Comp Com… and they actually own it…
The regulator is interested because it could give Bsolid a big share of the genealogy market – so you are spot on with your comments that the brightsolid interest is all about genealogy, and not Friends ReUnited.
On the point about TV advertising, this decision is a Friends Reunited decision. For those who like conspiracy theories… is FR giving ITV some last ad revenue before they are finally sold?

]]> By: simoncollister http://thewayoftheweb.net/2009/11/friendsreunited-advert-wtf/#comment-5220 simoncollister Mon, 02 Nov 2009 17:53:12 +0000 http://thewayoftheweb.net/?p=1197#comment-5220 LOLZ - as they say. I always used to chuckle when I saw websites or web-based businesses running TV ads.<br><br>BUT.... apparently (can't quite recall where I saw it) the vast majority of revenue raised through online donations and the whole long-tail of fundraising thing by the Obama campaign was spent straight on TV ads......<br><br>TV advertising is still alive (sadly). LOLZ – as they say. I always used to chuckle when I saw websites or web-based businesses running TV ads.

BUT…. apparently (can't quite recall where I saw it) the vast majority of revenue raised through online donations and the whole long-tail of fundraising thing by the Obama campaign was spent straight on TV ads……

TV advertising is still alive (sadly).

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