My parents are big believers in keeping windows open to let fresh air in, even when there’s frost on the ground outside. I’m not sure if I was any healthier, particularly when using the bathroom early in the morning/late at night, but it’s meant that given the choice, I’ll always prefer somewhere to be on the cooler side.

Meanwhile my partner grew up in Sweden, where the freezing temperature outside appears to mean that any indoor space should be kept at shorts and T-shirt temperature no matter what. When we lived apart, I’d actually feel a wall of heat escape when someone opened the door of her student house.

My point, besides explaining why I conform to the dad stereotype of constantly turning down the central heating, is that neither of us particularly enjoy the bit between our two preferred temperatures. What’s right for me isn’t right for her, and vice versa.

Which is why the new Clover advert is a bit painful to watch.

I know margarine isn’t the most exciting thing in the world, and I get that it’s a lot like butter but with half the saturated fat. But I can’t imagine any time in my life I’d wander down the dairy aisle and stop to pick up a tub of comprimise. Or want to create a sandwich for lunch that’s completely and utterly average.

And although people have wildly different tastes, and one man’s delicious curry could be someone’s spicy hell, I bet even those with a plain cheese and tomato sandwich don’t aspire to be average – in fact, the butter could be the most exciting part of their lunch!