Comments on: The two digital publishing models of the near future http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/ Digital Content, Marketing and Disruptive Technology Consultancy Fri, 18 May 2012 01:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dan Thornton http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5245 Dan Thornton Sat, 05 Dec 2009 16:59:24 +0000 http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5245 Hi,<br> Thanks for the comments - the two business types that seem to be aggressively chasing Option 1 are definitely the internet portals like aol. and Yahoo, and potentially the copy-churning businesses that syndicate content for search engine optimisation at the moment. The interesting thing about the portals is finding out they're starting to target their writing based on what is prominent in their own search trends - a no brainer in many ways.<br><br> The blog idea has been coming up in traditional media companies for ages, but it needs to be one of connecting disparate web properties, rather than amalgamating them all on one massive site. The problem that I encountered a lot of times, including at my former employers, is that they're only geared up for having one key property of scale for a sales force, and the idea of creating a self-service mechanism or sells across a network of small, targetted sites was completely alien. And that also means noone is talking to potential advertisers and media agencies about it and encouraging them to try it, so the ad model is tough... Hi,
Thanks for the comments – the two business types that seem to be aggressively chasing Option 1 are definitely the internet portals like aol. and Yahoo, and potentially the copy-churning businesses that syndicate content for search engine optimisation at the moment. The interesting thing about the portals is finding out they're starting to target their writing based on what is prominent in their own search trends – a no brainer in many ways.

The blog idea has been coming up in traditional media companies for ages, but it needs to be one of connecting disparate web properties, rather than amalgamating them all on one massive site. The problem that I encountered a lot of times, including at my former employers, is that they're only geared up for having one key property of scale for a sales force, and the idea of creating a self-service mechanism or sells across a network of small, targetted sites was completely alien. And that also means noone is talking to potential advertisers and media agencies about it and encouraging them to try it, so the ad model is tough…

]]> By: Lauren Fisher http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5243 Lauren Fisher Fri, 04 Dec 2009 05:21:20 +0000 http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5243 I think publishers will put more time into the second option, as the long tail becomes increasingly relevant online. The big outlets are now competing with blogs in a very real way. Although they may not be proactively competing with blogs, that's the outcome in Google results as we become more sophisticated searchers, looking for niche content. <br><br>At the moment the 'blog' sections of the Guardian, Telegraph etc... don't have that much prominence on the sites but this could soon change. I think publishers will put more time into the second option, as the long tail becomes increasingly relevant online. The big outlets are now competing with blogs in a very real way. Although they may not be proactively competing with blogs, that's the outcome in Google results as we become more sophisticated searchers, looking for niche content.

At the moment the 'blog' sections of the Guardian, Telegraph etc… don't have that much prominence on the sites but this could soon change.

]]> By: Tim Archambault http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5241 Tim Archambault Thu, 03 Dec 2009 05:39:56 +0000 http://thewayoftheweb.net/2009/12/the-two-digital-publishing-models-of-the-near-future/#comment-5241 Very interesting points. News publishers have been experimenting with option 2 in many variations with as far as I can tell limited results. Option 1....yes, they are not ready for that. Very interesting points. News publishers have been experimenting with option 2 in many variations with as far as I can tell limited results. Option 1….yes, they are not ready for that.

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