Comments on: How much to launch a new title online? http://thewayoftheweb.net/2010/02/how-much-to-launch-a-new-title-online/ Digital Content, Marketing and Disruptive Technology Consultancy Fri, 18 May 2012 01:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dan Thornton http://thewayoftheweb.net/2010/02/how-much-to-launch-a-new-title-online/#comment-5313 Dan Thornton Mon, 08 Feb 2010 14:15:04 +0000 http://thewayoftheweb.net/?p=1290#comment-5313 Cheers for the comment - and before anyone flames me, I'm not suggesting that research doesn't have a value, but quite often the cost and effort of conducting effective research either puts people off, or ends up adding so much time to a project that it never comes to fruition...<br>Whereas a couple of hours a day of someone's time could at least start to show whether something might be viable... Cheers for the comment – and before anyone flames me, I'm not suggesting that research doesn't have a value, but quite often the cost and effort of conducting effective research either puts people off, or ends up adding so much time to a project that it never comes to fruition…
Whereas a couple of hours a day of someone's time could at least start to show whether something might be viable…

]]> By: Paul Joslin http://thewayoftheweb.net/2010/02/how-much-to-launch-a-new-title-online/#comment-5312 Paul Joslin Mon, 08 Feb 2010 00:57:28 +0000 http://thewayoftheweb.net/?p=1290#comment-5312 A great post, I was having the exact same thoughts when reading that tech crunch post.<br><br>Why have an idea, and spend a potential fortune turning the idea into reality, only to struggle with gaining users / the old 'chicken and egg' problem of, 'users create the content, but without the content, I won't attract users' and ultimately fail.<br><br>When you can have an idea, test that idea (in a short form) through a medium of facebook, potentially even start putting the groundwork in for the bigger idea before the facebook group gains major traction. Then if the facebook group proves to be a success, you've not only got a proven formula to apply to a full site, but also a potential initial user base / content from the facebook group to get your site up and running on launch!<br><br>There are so many opportunities out there for gaining free publicity / PR and people who make the most of it all, will ultimately have the biggest success. A great post, I was having the exact same thoughts when reading that tech crunch post.

Why have an idea, and spend a potential fortune turning the idea into reality, only to struggle with gaining users / the old 'chicken and egg' problem of, 'users create the content, but without the content, I won't attract users' and ultimately fail.

When you can have an idea, test that idea (in a short form) through a medium of facebook, potentially even start putting the groundwork in for the bigger idea before the facebook group gains major traction. Then if the facebook group proves to be a success, you've not only got a proven formula to apply to a full site, but also a potential initial user base / content from the facebook group to get your site up and running on launch!

There are so many opportunities out there for gaining free publicity / PR and people who make the most of it all, will ultimately have the biggest success.

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