No-one has managed to pinpoint the cause yet, but somehow a fairly non-descript Hotpoint washing machine has become the hottest Twitter trending topic in the UK at the moment.
And now the meme has taken on a life of its own, with people riffing on every popular trend to join in on the washing machine excitement. Forget the Apple iPad, it’s the Hotpoint that everyone is interested in!
If anyone does have a clue about how this happened, I’d love to know – and if it turns out to be part of an actual campaign, I’ll be both mightily surprised and impressed!
