Do your bit for the earth on Saturday

Earth Hour 2010 is coming up on Saturday 27th March – when turning off the lights for an hour at 8.30pm local time aims to send a clear message to governments around the world regarding climate change.

Last year hundreds of millions took part around the world, and if you’re interested you can sign up to the campaign, share some videos, embed a funky widget or share your support.

Probably best not to compensate for the darkness by turning up the brightness on every gadget you own.

Whether or not you’re a believer in the need to combat climate change, it’d make an interesting case study around the spread of an idea, the level of effort vs participation, and whether or not it has an effect on policy and decision-making by governments.

Between that and Twestival today, there are a couple of good opportunities to do something worthwhile.

One word for today.

And the word is:

Twestival.

Ada Lovelace Day 2010

Due to illness and other commitments, I’m just sneaking in under the bar for the last couple of hours of Ada Lovelace Day, celebrating the achievements of women in science and technology.

Being born in 1815, you probably wouldn’t have guessed she wrote the world’s first computer programmes for the Analytical Engine designed bu never built by Charles Babbage. (If you like your steampunk/sci fi, then you probably already know about The Difference Engine by William Gibson and Bruce Sterling, but if not, it’s highly recommended).

So who would I pick as heroines? My choices for the inaugural day in 2009 still stand, and I’ll always be a big fan of my former colleague Danielle West (@batgirl13uk), former colleague Charlie Watson, Pistachio Consulting and oneforty.com and Charity:Water fundraiser Laura Fitton, and Twestival (taking place tomorrow!) founder Amanda Rose.

Who to add for 2010? Well, there are plenty of worthy candidates in my RSS subscriptions, Twitter follows, LinkedIn connections etc.

And it’s a tough one. Here’s one list of 25 women in social media, for example, but for each one of the mainly American ladies mentioned, there’s a European counterpart I can think of, and most likely many in other countries and languages I don’t even know about yet.

And do we include people who use social media, or marketing, in the definition of science and technology? Or do they have to be coders or physicists to get a look in? If so, then a quick look through places like Make magazine show either an increasing number of women involved in technology, or an increasing recognition of them, whether it’s building circuit boards and a business from home or being a professor at MIT.

Possibly the growth of social networks has prompted more interest in technology – there’s a perhaps steroptypical assumption borne out in several bits of research that women are more social online than men. And that could lead the social and non-social alike to see a reason to start tinkering in some way with technology which can then grow. Because it’s tinkering with a purpose (Rather than the general male version of tinkering for fun, breaking something, and then attempting to ignore it until it fixes itself).

Maybe it’s the utopian idea that in technology, programming and Web 2.0 that it’s about meritocracy rather than sexuality. Although the fact that so many successful scammers still rely on images of half-clothed models undermines the idea men aren’t still primarily stupid at times.

Or maybe it’s just a simple fact.

Whether you’re male or female, the internet has meant that for a reasonable percentage of the world, you don’t need to conform to tradition to puruse your area of interest. You can find information, order supplies and publicise your results without having to work for a traditional organisation where there might be a conscious or subconscious bias. If you’re female and want to build your own circuit boards, or male and want to run a flower shop, there’s absolutely no barrier that can’t be overcome, and you’re more able than ever to find other likeminded souls for support and advice.

In fact, maybe we won’t need to see Ada Lovelace Day as a way to promote and encourage more women in science and tech – maybe we’ll be able to celebrate it as the start of a far too lengthy process which means everyone is able to pursue the career or interest they’re passionate about.

Twitter turns 4 years old today!

At 8.50pm on March 21st, 2006, Twitter co-founder Jack Dorsey sent his first Tweet to start the microblogging service which currently defines all others.

Twitter started by first tweet by Jack Dorsey

The first Twitter message by Jack Dorsey

Along with Evan Williams, Biz Stone, and tens of million people worldwide, Twitter has grown into one the most notable social networks on the planet. Recent stats have pegged online visits at 75 million, content at 1.2 billion tweets per month, and mobile usage up 347% since 2009 with 4.7 million mobile users in January 2010.

We’ve seen Tweets from space and from the American President. Brands have used it to communicate in different ways, and to make money. And as a news and information source, first-hand accounts  have included plane crashes, the terrorist attacks in Mumbai, and natural disasters including Haiti and numerous earthquakes around the world.

American forst fires gave rise to the use of hashtags, whilst users also began the now widespread practice of @ messages. Customs have become established such as #followfriday, a huge ecosystem of third-party clients and developers have grown, and third party advertising systems have been allowing users to monetise their content.

Individual users now have millions of followers and have posted tens of thousands of messages.

For a more indepth look at the start of Twitter, check out this post from co-creator Dom Sagolla – How Twitter Was Born. Or check out this post from Jack Dorsey on Flickr.

Got any plans to celebrate #twitterday ?