Open discourse on Open Source surfaces familiar problem

I’m just on my way home after a great evening at the BT Centre for ‘An evening of open discourse’, which was an open self organising evening of discourse around open source, open data and open APIs.

There was a great panel initiating the discussion and debate, with Doc Searls, Karim Lakhani, Blaine Cook, Kevin Marks, Jeremy Ruston and Lars Kurth. A good enough panel for me to overcome the fact I was by far the least code-aware person in the auditorium by a factor of almost infinity. And then some. But given the fact I blog about microblogging exclusively on www.140char.com, the chance to listen to a former lead developer at Twitter and the principle co-author of OAuth was particularly of interest, even amongst one of the more accomplished panels I’ve seen.

Luckily, although I’m not an Open Source coder, I’m very much a believer in the opportunities it brings, and interested in the history of it’s continued evolution, and the human elements and personalities involved – and I knew enough to follow all the technical references, which was nice.

But problem the most reassuring thing for me was that it seemed the main two elements of the debate were two non-technology issues:

  • How do commercial and Open Source interests co-exist either alongside each other or in a hybrid model?
  • How you can assemble, motivate and integrate a community.

Those are two areas where I’m less ashamed of the fact I use Open Source tools, but I’ve never built even the smallest part of one!

And obviously the community model is of huge interest, and it was surprising in some ways to hear that there’s still a widespread admission of a lack of understanding about how communities might work in the Open Source developer world, which has been around for decades longer than the current assumed knowledge of a large group of marketing people in the social networking world.

Which probably shows the difference between people who deal with code, and those who might deal more in packaging and branding.

But it’s also clear that there’s still a huge learning for a lot of people around the fact that starting Open Source/crowd-sourcing/social networking/user generated content isn’t something that unleashes the ‘magic internet pixies’ who come and provided free coordinated, organised and harmonious free labour. One reason colleagues can manage to stay civil on many occasions is the fact they’re getting paid to be there!

The biggest challenge definitely seems to come for those businesses, such as Symbian, Sun or Linden Labs who have attempted to open up what was formerly a closed system, and then how those changes have sometimes struggled to be integrated into the rest of the business, and to motivate the open community in the way that was correctly, or incorrectly envisaged by the business originally.

Much the same as magazines sometimes suggested that when they unleashed ‘Commerce, Content, Community’ (the revised ordering of importance), that the content and community elements would take care of themselves.

Hence why communities don’t have hierarchies, shared beliefs, infighting, rules, standards, laws etc.

Oh wait.

I’ll try and expand more on communities across technology/networks and on and offline in the future.

 

There were also some really interesting insights, such as the power distribution of open source projects, in that, as expected a very small percentage of people do a lot of the work. But the perhaps surprising insight is that all of the new/novel ideas about the project came from the Long Tail, who might turn up, contribute one novel aspect from a different viewpoint, and then disappear – but their ideas make the project.

Kevin Marks did a good job of separating out the two principles of having open code which everyone might use, and having open standards which would allow different code to interoperate, and that the key sign of the gold standard is when two people can interoperate without even knowing the other exists.

And Blaine provided some really good insight into the early days of Twitter when it was more like 5 employees than 150 – such as the conscious decision not to develop an official Twitter client, and his introduction of the Twitter API as the push towards opening everything up.

It was definitely a great event, and I’ve got a lot of appreciation for the efforts of the organisers. Plus BT Centre look kinda cool from what I saw of it…

Feed your blog RSS to multiple microblogs: Ping.fm and Twitterfeed

Popular tool Ping.fm lets you distribute your content to a variety of microblogs and social networks – and it can now include your blog content to be shared automatically.

It’s a real-time feed powered by Superfeedr, which pumps out feed in XMPP or PUbsubhubbub formats. At the moment you can only list one RSS feed, but support for multiple feeds is coming in the near future for Ping’s 700,000 users.

If you’re considering the options for RSS autofeeding, Twitterfeed has been the main choice since the early days of Twitter, and also publishes to other networks including Facebook. In March they announced they have over 500,000 publishers sharing more than 1 million feeds.

The advantage of Ping.fm is that integrating the automation into your regular posting service means you’re perhaps more likely to keep it updated and compliment it with non-automated posts, whereas Twitterfeed can encourage a ‘fire and forget’ mentality, where your RSS feed becomes your entire Twitter stream. One solution to this is to create specific identities for your RSS streams. For instance, I tweet at @badgergravling, but also have @thewayoftheweb, @140char_com and @onlinedriver for each of my sites (Please feel free to follow all of them!)

Upcoming events and a bit of mobile

At the moment it’s hard to know which events I’m guaranteed to attend – there’s a lot happening and my diary is subject to massive change at the last minute.

But I’ll definitely be at two upcoming conferences, as I’ve been kindly asked to host roundtables at both of them.

The first is the Specialist Media Conference on May 25th, which takes place in the delightful surroundings of Peterborough, about 5 minutes walk from one of my former employers. And the table I’m on will be all about mobile, hopefully discussing what lays beyond the iPhone, developing a mobile strategy and application development etc. What’s interesting is that the Specialist Media name brings to mind niche targeted magazines, but obviously websites, blogs, radio etc which have a defined belief and purpose are all specialist media outlets.

And then on June 1st, I’ll be on another round table at the M-Publishing event. This is going to be really interested as it’s part of a full schedule of mobile knowledge and insight. And in the midst of it all, each of five roundtables will be given the task of creating a mobile strategy for fictional publishers. And the other tables are being hosted by some very intelligent people: Nick Lane from MobileSQUARED, Belinda Parmer from LadyGeek, and my friends Jonathan MacDonald (JME.net) and Ilicco Elia (Reuters).

So it’s a bit handy I was able to share some news about one of Absolute Radio’s mobile apps (Cos that’s where I work). The Absolute Radio Player for Nokia phones has now been downloaded over 100,000 times by people who are not only lovely Absolute Radio listeners, but also happen to own a 3rd or 5th edition S60 handset. And considering it’s only been out for about 2.5 months, that’s not bad going. And it also goes someway to counteracting some of the oft-quoted figures on mobile which are using a U.S. audience, rather than European or global. Which will make Tomi Ahonen happy.

So hopefully I might see you at an upcoming event, and if not, just go and download the Absolute Radio iAmp for iPhone/Android or Absolute Radio Player for Nokia/BlackBerry.

Dominos: Rewarding fans or cheap affiliate deal?

Interesting to note how Springwise reported a new Dominos widget which lets you refer people to order a pizza and earn cash. In the headline, ‘Domino’s recruits fans’, but in the first paragraph ‘lets consumers serve as affiliate marketers’.

The agency behind it, BLM Quatum, describe is as a ‘Social Affiliate‘ tool.

But let’s be honest.

It’s not recruiting fans or being social. It’s a nice affiliate marketing widget which pays 0.5% of any order for every person you can shoehorn into buying a pizza.

Without knowing what the average cost of an order is at Dominos, I can’t tell you whether or not it’s a good deal. Someone ordering a £13.99 medium pizza would earn you a little under 7p. Or 100 medium pizzas would earn you £6.99 for example. Apparently about the same as you’d get for an hours work delivering pizzas.

I’m not against affiliate deals – I often refer people to Amazon for example (See, did it there!)

You’ll find varying percentages for varying products, and unless you work very hard at it, none of them will make you rich, so I’m not necessarily querying the rate of reward. Although it does seem a little stingy when someone pays £100 on pizzas via your widget and inherent recommendation, and you earn a shiny 50p out of it.

But what I am questioning is whether this is ‘rewarding fans’ or a ‘social affiliate’ when it’s a shinier way of putting a tracking code on a hyperlink.