Makers by Cory Doctorow

I don’t often review books on here, and I review fiction books even less, but Makers is definitely a worthwhile exception, as Cory Doctorow is well-known both as an author, and for his views and work on copyright and open rights. Although Makers might be a work of fiction, it’s very much written as a parable based on his views.

Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site, as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers
aff link). As he has often documented (Including in his non-fiction essay collection, Content), the evidence he has points towards this approach helping him towards increased print sales.

Makers:

Makers follows the progress of a handful of key characters in a near future world, where technology has continued to progress, business strategies have remained the same, but the economy has gotten worse for many people.

Following the fictional merger of Kodak and Duracell, the new boss of Kodacell, Kettlewell, introduces a new scheme to support micro-business, and the first of these are two creative hacker-types, Perry and Lester, working out of a disused Florida mall next to a shantytown, and creating tech and art out of salvaged junk and 3D printers. They’re joined by Suzanne Church, a journalist encouraged to document the story, and Tjan, a business manager flown in by Kettlewell.

MakersbyCoryDoctorow

The book follows the story of their project, and their lives, as they have an effect on the community around them, and indeed the American country – and the effect on them when big business perceives them as a threat.

It’s a great book for anyone with enthusiasm for technology, whether it’s about geek tech, DIY or Steampunk – and it’s also great to pass onto those in your life who might not get your enthusiasm for tech, open source and microbusiness.

But it’s not Open Source propaganda – quite often Lester and Perry can infuriate those around them – and readers – by clinging to their desire to ‘just make things’, and not to embrace the events happening around them, despite the publicity they get from Suzanne’s journalism – which itself develops into a successful self-published business of its own.

A work of fiction and the suspension of disbelief is the reason you don’t see imitators with more of a business angle take over from the pair, until Disney figures late in the story.

The characters in the story are all based within recognisable stereotypes – the overweight geek, the mature female reporter, the youthful CEO and the efficient business manager – but just as in meeting people in real life, they contain personality and character much beyond this.

Overall, it’s an excellent book and page-turner. I downloaded it as a free PDF and ended up forsaking my RSS feed (and this blog), for a couple of days until I’d finished it. If you’re the geeky sort, you’re love the mix of tech invention and the recognisable possible future of the current tech ideals and businesses (and there are plenty of geek jokes in there). And if you’re trying to kickstart some enthusiasm amongst non-geek friends, it’s the perfect fictional introduction – it’s even useful for business owners and managers as a guide to a possible future and a spark for ideas which may work successfully.

Only two negatives (spoiler alert):

Only two short sections left me cold – one was a detailed sex scene (as forewarned in Cory’s introduction to the PDF copy). It wasn’t the sex itself, or the detailed descriptions – it was the fact that it seemed so out of place and jarred with the rest of the book. Maybe the point is that the physical relationships between Perry, Lester and the other characters was so hard for the two hacker geeks to maintain compared to their relationship with technology and their creations, but it really felt as if the 2 or so pages detailing the carnal act were forced in there (pardon the single entendre).

The only other disappointment was the ending, which was a major issue considering the quality of the rest of the book, but it left me somewhat underwhelmed. Not because it was a less than triumphant finish for the people involved, but because the way it was delivered – particularly the ‘hadn’t seen each over in years’ mechanic. Technology has removed this from being as plausible in the modern world, and the events leading up to their separation never seem quite enough to cause an active attempt by the pair to avoid each other (in real life people do drift apart without any effort, but for fiction to make this interesting would take a far longer book and a different angle). It made for an ending which felt more like it a conclusion was needed, than naturally followed the events so far.

Overall? Download it and Buy it!

Minor gripes aside, I really loved Makers, and it’s good enough that the minor gripes are an extremely small price to pay for the rest of the book. If you download the free version from the main Makers website, I’m willing to bet you’ll be buying at least a couple of the print editions for yourself, and for friends and family (Makers
Amazon affiliate link).

The death of the Open Web has been somewhat exaggerated

I’ve just been reading through a short and interesting piece by Virginia Heffernan referring to ‘The Death of the Open Web.

She compares the move from open websites to the walled garden of apps to the move from cities to suburbs, and with some justification. After all 55 million+ people with an iPhone or iPad are app users, alongside the Murdoch-led impetus for content paywalls to once again attempt to block off certain areas of the web for certain companies.

But I think there are arguments against her two points – and a more pressing threat to the continued life of the open web.

Noone denies the success of the application approach for the iPhone and iPod Touch – the small screen means that applications have proved hugely successful at utilising a smaller space and handheld processing power to achieve great results. And many people are actively downloading enough applications for it to be an income stream which many individuals and businesses have, and will continue, to invest in.

But the iPad? There have been initial sucesses with some applications, but at the same time, many people are reporting that they’re increasing using the fast browser to surf the web just as effectively – if not moreso than many of the lacklustre apps rushed out for launch. A lot of websites are now utilising HTML5 (Including my employers, Absolute Radio), and the built-in connectivity of the open web (I’m thinking hyperlinks as much as social bookmarking) carries a lot of advantages over the application approach.

By the same token, the rise of the paywalls doesn’t mean that everyone will follow, or that they’ll be a sustainable success. Certainly the like of The Guardian will stand to benefit in traffic by remaining open, and for many pieces of content, a free, open alternative will always exist – if not by an existing rival, then from one of the myriad of new people seeing a paywall-created opportunity.

As an example, check out the investments being made by Demand Media, Yahoo and AOL to invest in trafic acquisition by content at the same point as major mainstream news organisations are retreating into their shells.

But the real threat?

That comes from the infrastructure of the internet – one which is not inherently open or closed. And that infrastructure could be increasingly dictated not by evolution or the needs of users, but by the attempts to inforce legality and particularly copyright.

I’m not suggesting that artists and industries don’t have the right to profit from their endeavours, but that the way in which those efforts are currently being enacted could result in effects far beyond the intention to protect content-creators.

For a more comprehensive explanation, I highly recommend Code: Version 2.0 by Lawrence Lessig

That’s the real threat to the Open Web and all the benefits that it brings to the world as a whole.

HTML5 and a new mobile app from Absolute Radio

The Apple iPad is about to launch in the UK, and in preparation, Absolute Radio is now available in a HTML5 version for all you iPad and iPhone owners to be able to listen to all the audio and see all the videos.

And in case you’re wondering, that’s all the audio and video throughout the whole site – not just the first couple of pages.

HTML5 optimised Absolute Radio website

And that’s in addition to the release of the all new Baddiel & Skinner Football Kit App for iPhone and Android, with support from Sony-Ericsson for the Android version.

It’s got the Baddiel & Skinner Absolute Radio Podcasts, a pub locator, score prediction game, red and yellow cards, football soundboard, an illustrated guide for doing goal celebrations, and a football rattle when you shake your phone!

Baddiel & Skinner Football Kit App

This is the link for iTunes. And you can find it via your handset on Android. The great news is that it went straight into the Top 20 Paid Sports Apps on the UK iTunes store, and it’s currently floating around the Top Ten.

(Disclosure: I work for Absolute Radio as Digital Marketing Manager.)

And in case I forget, I’m out and about over the next couple of weeks, so feel free to grab me for a chat etc if you see me at:

Specialist Media Show, May 25th, Peterborough (Hosting a round table on mobile)

Open Mobile Summit, May 26th, London (Doing a quick 2 minute piece on our work on Nokia platforms at a couple of different times during the day in the Nokia lounge.)

M-Publishing, June 1, London (Hosting a round table on mobile publishing).

So come chat if you spot me…

Bored of slogans? Or just politics…

An article on the PRWeek site reveals research that apparently ‘Election slogans failed to resonate with voters’ (in the recent race for a new Government in the UK).

And some of the opinions on why this may be seem to be about ‘cut-through’, ‘lack of funds’ and bad luck.

What noone seems to have pointed out is that the voting population of the UK are being bombarded with slogans via marketing and advertising almost every second of the day. (And as someone who works in digital marketing, I’m not blameless).

What did seem to catch on were some of the viral content – whether official or unofficial, and maybe that’s because it was the only part of the actual election that many people actually felt a direct involvement with?

Matthew McGregor summed it up on the Guardian’s Tech Weekly Podcast (He’s the London Director of Blue State Digital, who were behind the Obama election campaign in the U.S).

The big difference across the Atlantic was that the use of social networking and communication/engagement in the U.S was directed at empowering engaged supporters to go out and spread the word about Obama to everyone around them, especially those offline.

Whereas in the UK we had an election which was reported far more digitally than ever before, one which was commented on far more digitally than ever before, and one which is likely to have a bigger effect on the digital future of the country than ever before – but no noticeable change in the level of direct interaction and involvement in politics.

If you want cut-through and engagement, give me honesty and transparent, and then give me ways to interact, contribute, and feel like I’ve had some impact. Spin never cuts through, and passivity doesn’t get shared.