On Monday I wrote about the future of libraries, and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling.
And on Tuesday, Amazon announced their ‘Kindle for the Web’, which allows eBook sampling and embedded excerpts on the web. You’ll be able to read the first chapter of books for free, and share via Facebook, Twitter and email. Plus there will be referral fees in the usual Amazon way if people buy books after seeing a preview on your site.
It makes total sense for Amazon to use the same model which has served them well to build the retail business – leverage a long tail of website publishers and social network users who can be rewarded in a small financial way if their recommendations result in sales.
I’m already looking forward to using it – not only will it enable me to share more of writing I recommend than fair use tends to allow, but imagine the boost to time spent on my site if you’re going through a whole chapter while you’re here! Now which tech books have the longest first chapter?




Google’s Inside Adsense home for spam comments
Comment spam is a constant pain and chore for anyone running a blog. The prospect of gaining links to their websites means that a mix of human and automated spam producers will keep submitting their comments packed with terrible content.
Spam filters (such as WordPress’s Akismet), Captchas and other tools can make life a lot easier. Or you can turn off comments either completely, or on posts older than a certain age, to keep everything to a manageable level.
But if you’re feeling bad, rest assured even the biggest company on the internet can make mistakes:
Yep, that’s the official Google Inside Adsense blog, packed full of useful information for publishers displaying the Adsense advertising platform. As an Adsense-powered publisher, I’m one of them.
It’s also a well-ranked and linked-to site, for obvious reasons. Which explains why any article in the archive is absolutely packed with spam comments. Just go back a few months (I started 12 months ago and went further back), and scroll through the 50+ comments on most posts. After the first few legitimate comments posted when the article went live, the rest will be spam comments posted far more recently, which means they’re obviously automatically published without any checks.
I checked out a couple of other official Google blogs (Did you know there’s a handy Google Blog Directory?), and most of the others are fine, having disabled comments after a set period of time.
Proof that even when you employ the likes of Matt Cutts, there can still be a slightly embarrassing oversight somewhere in the network!