At the start of the year I’d planned to maintain something close to daily updates, but things have slipped somewhat. Much like a Hollywood blockbuster, months of background work are hidden before the launches and partying begins, and as the past couple of weeks have got increasingly busy, it’s necessitated a lot of background work which has been taking up plenty of time…
Probably the best analogy is if I said I’m essentially ‘speed stacking‘ work and projects at the moment. I’m continuing to work with a number of clients, and most of their projects and campaigns are now coming online, so there’s a constant process of monitoring, reporting and evolving which has had the gratifying effect of showing that things are starting to work pretty quickly.
I’ve also gained a couple of new clients, including a significant amount of work this month, which I’m absolutely loving, but has meant that I’m cramming as much as possible into my time.
Then there’s great news that I’m likely to be teaching some courses with PMA Media Training in addition to offering my tuition independently. Having had the pleasure of taking a 6-week course with them when I was starting my career as a journalist, I’m really honoured that they’ve asked me to get involved…
I’ve also finally started fulfilling my promises to various people to write some articles for them. And there was another #DPiP meeting to head along to.
And then there are my personal projects – OnlineRaceDriver.com has broken a new site record, with over 6,000 users this month, and I’m now working on building the community side with a crack team of volunteers, whilst also looking to do something similar on FPSPrestige.
I’ve also been speaking to a couple of people about evolving the future of the business, and in addition, a new business project is just about to see the light of day, and has already had some interest from a couple of people.
The big things happen in the background:
All of this hasn’t meant that I’ve cut down on utilising all the advantages of social media and social networking. In fact, I’ve been relying on them more than ever – just not publicly.
I’ve been emailing constantly – and some of the most interesting recent developments have come from a quick email to people I’d be meaning to contact. I’ve been spending most of my time on Facebook and Twitter sending private and direct messages to marshal various efforts and make business decisions without having to play phone tennis.
I’ve been sharing Google Docs, creating presentations, and sorting out email addresses. I’ve been analysing analytics, crafting copy, and building business plans.
And it’s reminded me exactly why I use so many digital tools – it’s not the fact that I like cool technology (although that helps), but the fact that they can enable to me to do the things I desperately need to accomplish, with people around the globe, with the minimum of hassle and inconvenience…





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