Exhausted and happy…

There are times when running your own business or freelancing can appear to be the toughest thing in the world, and times when it can be the most amazing experience. And last night was definitely one of the better times for a number of reasons, to the extent that I was still smiling when a London driver managed to head the wrong way around a junction and almost run me over as he went across a red light from the wrong side. It’s that feeling you get when you’ve been exercising or working out for ages and feel tired, but also that you could keep going forever, and there’s three key reasons that gave me a high that’s continued as I’ve been sat here working on my businesses today.

Helping others helps you immensely:

I’ve been extremely honoured to become a tutor with the PMA Group, having benefitted from one of their intensive in-house training courses early in my career. They’re incredibly focused on providing the right tools to make sure course graduates get into employment or can utilise what they’ve learnt immediately, and as a result, all their tutors are working in the areas they teach. I remember how hard I had to work on the course I took, and really did enable me to start producing work which met the high standards of the sub-editors and editors I’ve gone on to work with.

It’s very intensive because they don’t want anyone wasting time or money en route to completing the course, which meant covering online news, blogging, social media, analytics and mobile in two long and productive days, but the talent and enthusiasm of everyone on the course not only impressed and inspired me, but also meant we covered everything to the point that everyone had a solid grounding and framework on which to build in their careers, and which areas they might wish to research further in the future (and where to get that information).

What was really great was to be in a room with 10 people who were incredibly hungry to get everything they could out of me in the time we had, constantly asking interesting questions and pushing to learn as much as they could, which can sometimes be lacking in some in-house environments, and is certainly not something you often find when you present at conferences etc. It really isn’t surprising that their post-graduate candidates achieve an incredible success rate in finding employment after the course.

Friends help you immensely:

Spending so much time working via a computer has helped me keep in regular contact with a huge amount of great people, but I have to admit that recently I’ve been finding it hard to organise to meet up in the real world. The trip to London enabled me to not only meet up with a very cool friend and have a great catch-up, but she also picked an amazing pub which I can highly recommend if you’re in the same area (It’s been voted London Pub of the Year by various places and deservedly so). Only two words of warning – The Southampton Arms only does Ale and Cider, so has an incredibly range of beers from small breweries, which is not good when you’re trying to only have one or two beers to be able to tutor effectively the next day, and it only accepts cash. Luckily the prices are very reasonable, and I was able to exercise enough willpower to leave early with the plan to return one day when I can follow it with a day off.

Inspirational People help you immensely:

I was lucky enough to not only catch the fact the amazing Hugh McLeod and Mark Earls were hosting a small ‘social object soiree’ last night, but also to be one of the fortunate people to get an invite. It was great to see Hugh and Mark talk about the social object concept, but also to finally meet them in person after various levels on online interaction. To complete a hattrick, I also managed to finally meet  Lloyd Davis in the real world as well.  Llloyd did the job of recording the talk for posterity whilst Paul Clarke did a great job of the photography. Annoyingly I forgot to remind him of a deal I once made to him (I think at a Twestival) of bribery if he could take event shots without accidentally capturing my hideous visage.

And I also met some really cool attendees, which reinforced the idea of social objects both as something to talk about, but also as a social filter and the signal of a social club. If you were at the event, the odds are you were likely to be a pretty interesting person (with myself as the exception proving the rule), and the people I met proved that. Strangest moment of the evening was meeting a Swedish-speaking Irishman, and his Irish-accented Swedish wife, to whom I can only apologise for inflicting my pigeon Svengelska hybrid on.

And as a bonus:

If that wasn’t enough good things, when I started getting back up to speed this morning I found out that not only have Brand Republic been kind enough to include this blog in their BR200 list of ‘The Web’s Most Influential Bloggers‘ but somehow I’ve ended up as high as 85th out of a list of 200 blogs which I’m honoured to even share the list with.

After all that you’d think I might need to sit down for a bit…

Instead I’m feeling pretty fired up, which is handy with two proposals to finish this week, student articles to feedback on, existing client work to finish, my own sites to upgrade, and preparations to hold a one day course on various elements of digital marketing and social media to some very senior media people.

Bloody hell.

 

The best tips for online writing with reference to famous celebrities (Article for training purposes)

Writing online, optimising for search engines and marketing your digital content via social media isn’t rocket science. In fact, the basics of digital journalism, SEO and getting seen on Facebook or Twitter are really simple, but it’s the rigorous application of them that can prove problematic for a lot of people. But you can learn how to nail your blog posts, get ranked first on Google and become a social networking expert by learning from generic celebrity X.

Yellow Journalism

 

Discovering, sourcing and verifying articles:

There are a number of ways for online journalists to discover promising new stories. In addition to building contacts the traditional way, it’s possible to use social networking tools such as Twitter Search or Google Trends to monitor for a sudden surge in traffic for a term or phrase. And social networks can also be incredibly useful for finding people to quote or interview, in addition to specific tools for journalists, such as Newsbasis or Help A Reporter Out.

Using data in this way can be a temptation to emulate a content farm, but can also be useful for quality, investigative journalism and great content.

 

SEO

Delivering online journalism and SEO content:

Make sure your articles are written for people first, but ensure that search engines are also included in your audience with a few basic steps, such as including your keyword early in your article, ideally with a link to a relevant part of your site and the desired anchor text. And don’t forget to put your keyword first in your short and relevant headline.

Research variations on your keyword or phrase to avoid repetition, and don’t be tempted to just stuff your content with the same keyword over and over again as it won’t increase your ranking, but will annoy your readers. If you’re looking for relevant keywords, you can use Google’s keywords tool to find which are the subject of popular searches, whether for global or local audiences. You can also use H1, H2 and H3 tags on your site to ensure the right sections are highlighted.

Social Media Day

 

Social Media and inbound links

Social Media won’t necessarily help you rank higher in Google, but it can drive traffic to your site, and also help to get content indexed more quickly by the search engines. You can post links to your content to Twitter, Facebook and Google+, and you should find that it appears in search results faster, particularly if it is repeated by popular Twitter users.

You can also gain inbound links by posting comments on relevant blogs in the same subject area as your article, as long as you leave genuine and interesting comments and your article is relevant. You can also email the bloggers and website owners who run sites in your area of expertise and ask if they’d be interested in linking to your article, quoting from it, or even offering to guest post for them.

The important thing is not to spam either your social networks or fellow bloggers, and not to worry too much about whether links are DOFollow or NOFollow – a natural ratio of incoming links includes both, so you’ll look like a spammer if you only have one.

 

This video deserves a longer post…

If you read my blog, the line ‘God is people connected through the internet’ will probably do enough for you to watch the video below, even if, like me, you might be somewhat secular in your personal beliefs.

It really does deserve a longer post and more discussion, which is how I found it via Kevin Kelly.

Gentleman, we can rebuild him…

Today I have been mainly breaking things and fixing them again in the backend of this site and some of my others, hence why I’m currently running a bare bones implementation of the basic Genesis framework.

So far today I have:

  • Managed to break the free theme I was using, and finally decide to get a move on with redoing this site, so invested in full access to Studiopress themes – something I’ve meant to do for ages since starting out with their Metro theme.
  • Managed to recover all of the posts from 140char.com before it became just a link blog, import them into a fresh WordPress install, and then export them to be merged into this site. They’re now in, safe and sound, although I think most of the images will take some work to sort out manually.

That’s in addition to client work, of course.

 

Things left to do:

  • Update TheWayoftheWeb to the latest Mysql database as it doesn’t happen automatically on Godaddy, so I can’t upgrade to the latest WordPress until it’s sorted.
  • Decide whether to use a Genesis child theme, or start customising this one.
  • Re-categorise all 140char.com posts and permanently redirect the url to them for the small trickle of traffic still visiting it.
  • Sort all the images again.
  • Add all the usual widgets, ranking sites and other bumph which bloggers do to slow down their sites.

And then catch up on all my other sites, all my client work and collapse…