We live in strange times…

It’s been a strange couple of weeks, both personally and given the events occurring across the country. My personal situation is changing radically, I’ve had some unfortunate news about some family members, and it’s been hard to collect my thoughts on anything not immediately related to my work whilst mainstream media, Twitter and Facebook have been constantly churning with updates, responses and reactions to the civil unrest.

Having seen and attempted to analyse social media in the context of events abroad, it’s been strange looking at something so close to home, affecting friends and former colleagues. I’ve watched mainstream media struggle to add any meaningful context and insight into events as online media and networks have been providing both, and seen a wide range of responses from all areas of my online connections.

I’ve bemoaned the amount of commentary from middle-aged white commentators on what is happening with young multicultural teenagers in areas of economic deprivation, and the number of politicians who don’t seem to know what the heck is going on, but want it to stop unless they can score some political points from it.

I’ve seen social herd behaviour lead to violent unrest, and then seen it result in people coming together to clean up the aftermath.

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content.

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio. And I’ve seen police forces change from engagement to enforcement on social networks.

I’ve seen important reports and information mixed with rumour, hearsay and almost hysterical panic, and both the mainstream media and online media have shared in misreporting the facts as well as bringing important news to light.

And I’ve seen a huge mix of people looking for punitive retribution as a solution to the problem, and an unequal number looking at what they believe to be the causes and triggers of the events which could potentially have been prevented.

And given what appears to be a relatively quiet and trouble-free night, at the end of it all, it’s hard to quantify exactly what has changed as a result of the rioting, whether in a political, social or purely technology-led sense.

Despite the predictable flurry of bloggers attempting to get traffic by relating their top tips for marketing or small businesses which can be derived from the rioting, there’s still a huge amount of uncertainty in the air, and a sense that the implications of what has happened will take a while to surface.

And all of this comes at a time when the digital era is still leading to massive media disruption, the increase in robotic technology is having more implications for unskilled labour, and 3D printing is set to unleash a whole new wave of disruption to the manufacturing industry.

Strange, and interesting times indeed.

A very cool Friday project…

You may well be seeing more of this in the future…

 

 

In other news, I’ve just finished a nice report for someone I can’t name, which saw huge increases for web traffic and social media presence (and engagement), which is matching up nicely with sales. And my own sites, which I can mention, have been seeing a big increase in traffic recently – currently edging up towards the 30,000 uniques a month total, which is nice. Still a lot of work to go to get them to the level they need to be at to become business projects rather than educational and fun side projects, but everything is moving in the right direction!

Add in an upturn in potential new clients, and some streamlining of my proposal process and workflows which are both getting a better response, and despite some upheaval in my personal life, everything is looking interesting for the next few months.

Why size isn’t everything – at least for communities…

I made a note to respond to a recent post by David Cushman, in which he talks about the value formula applied to cities by a theoretical physicist, and applies it to social networks and particularly Google +.

The money quote is:

“…it can be understood by a single magic number: 1.15. Each time the population of a city increases by 100 per cent (in other words doubles) the social and economic factors scale up by 115 per cent.
“So, if you compare a city with a population of one million people to a city of two million, then instead of the larger city having twice as many restaurants, concert halls, libraries and schools, you find instead an extra 15 per cent on top of what you’d expect. Even salaries are affected by this curious ratio…”
And David then applies the same thinking to social networks, to prove that overall size is more important than growth rate in creating overall value. Which isn’t wrong exactly, but it did leave me feeling uneasy, and trying to work out why I felt the need to disagree.
And here’s why – it’s about personal perspective. If you’re a social network or community owner, then the application of the value theory makes sense, and from an overall perspective, then the rise tide lifts all your individual ships up.
But from the perspective of an individual member of that community, the value you get isn’t just tied to the economic levels of the overall group, or the overall utility of the network as laid out in Reed’s Law.

Why size doesn’t matter for the individual

So here’s why overall size isn’t the biggest factor in the value of a community or social network – a city may have an overall rise in economic growth and communal resources in line with the overall size, but there are still economic and status differences between individuals. And these tend to be centred around particular areas and neighbourhoods.

plus size skinny jeans

Photo by arimoore on Flickr (CC Licence)

And it’s the rise or fall of my neighbourhood which impacts me most – whether that’s house prices, new community services etc. Even then, my own standard of living may not rise or fall in line with everyone else .

So the value I get from an online community is normally made greater by an increase in connections, in terms of awareness of opportunities. And most social networks have allowed us to have huge numbers of loose connections beyond the magic Dunbar Number of the number of people we can generally manage to have stable social relationships with (between 100 and 230).

But I think that the size approach Dave has chosen is purely looking at the numbers of opportunities, the quantity of information, and the overall value.

It’s not taking into account depth of relationships, information and opportunities.

You what now?

Time for the plain English example to illustrate what my half-formed thoughts are getting at:

For the sake of argument, let’s peg Facebook at 640 million users, Twitter at 170 million and Google+ at 25 million (The first two figures are from Wikipedia and are being used by Dave – the final one is the latest report by Reuters on Google+).

I’ve got hundreds of connection on both Facebook and Google+ and thousands on Twitter.

And yet the highest value interactions I’m having in terms of in-depth knowledge sharing and information which provides direct results for me comes from a couple of small subgroups on each, and a couple of far, far smaller forums, dedicated to relevant topics such as SEO, or Blogging. Those are where I’m seeing really useful information being shared – normally on private and invite-only groups and forums.

It doesn’t matter if a city doubles in size and gains 1.15 times the total amount of restaurants. It matters if the city gains a couple of restaurants that specialise in the food I love, at a price that’s affordable, and most importantly, if those restaurants are places my trusted friends are recommending and visiting.

And that’s why I think his theory of communities and cities can only be applied in very specific ways – my experience of Google+ has been totally different, perhaps because I was fortunate to be invited and engaged by some very cool people straight away, which enabled me to set up and enjoy my own neighbourhood.

It’s why I always enjoy visiting London for work – I have some great clients and there’s a huge potential for more, plus the chance to go to a load of cool events, and meet up with lots of cool friends. But I also enjoy living outside of London and engaging with a great group of digital people locally.

 

Apologies to 140char.com RSS subscribers…

Apologies to everyone seeing this who previously subscribed to 140char.com’s RSS feed. Unfortunately when combining that content back into this site due to the decision to stop having a dedicated microblogging site which was increasingly rarely updated, I forgot the small matter of redirecting the RSS feed to the most appropriate place.

And when I was in the midst of doing it, I managed to redirect it to the full feed from here, rather than just posts covering microblogging, and obviously Feedburner just picked up the last 10 posts I made and pumped them all out at once.

Oooops.

So I will be redirecting that feed to become any posts on here that are in the microblogging category – but if you’d rather get full coverage of writing/journalism, digital marketing, and online businesses/freelancing in addition to Twitter, Plurk, Identi.ca etc, then please do feel free to switch to the full TheWayoftheWeb feed.