With the constant demands of content creation and digital marketing, plus an ever-increasing list of clients and commitments, I’m constantly looking at ways to be more efficient and effective in what I’m doing. But sometimes it can be a bit of a struggle as as someone still building up to an established business, and Monday’s are the trickiest day of the week as I try and get back up to speed after two days of spending more time with my family and less online.

So to keep things going on a Monday, I’m toying with regular #marketingmusicmondays – music is pretty important to me, and there’s even a song which already encapsulates my brand marketing for everything I do.

Oh, and I picked the title for the sake of alliteration, but hopefully they might get you kickstarted on a Monday if you’re a writer, blogger, small business owner etc as well…

So what’s the first song?

It’s Pearl Jam doing an acoustic version of a song which sums up in it’s title what we should really be trying to build with any business or marketing – even if we can never probably truly achieve it. But we don’t have to actually reach a ‘State of Love and Trust’ – we just have to be on the journey to ensure that our business or marketing plan is heading in the right direction and probably achieving a lot of our goals for building communities and engagement on the way!