Saying goodbye to my top lip for a month…

Having given it a miss last year due to worries I’d struggle to establish a new business even without a hairy top lip, I’ve signed up for Movember this year.

If you’re one of the few people not aware of it, the campaign raises money for male cancer charities by encouraging men around the world to grow a moustache, and be sponsored for the pleasure of it.

So over the next month you can chuckle, laugh, grimace or whatever else springs to mind when you see my horrific attempt at manly facial hair, but in return you have to donate some money here.

Obviously I’m hoping for something with the macho gravitas of a Reynolds, or even a Lynam. I’d hope for a Selleck, but settle for a Higgins.

Sadly, however, my previous experience in growing a moustache in 2009 means that I can’t expect to even manage a Chuckle Brother.

So to make up for the next 30 days of looking like a dishevelled 70′s drug dealer in a made-for-TV movie, I’m hoping you’ll donate something, here.

Great job opportunity for UK Web Developers…

If you’re a UK-based Web Developer looking for a career with a brilliant and fast-growing company, then one of my clients, Jigowatt (creators of Jigoshop) , might have just the thing for you.

They’re looking for talented and experienced web developers to become a core part of the team, with the opportunity to become a core part of evolving the brilliant Jigoshop WordPress eCommerce product, and also the chance to work on a range of interesting projects for a growing number of clients.

You can read the full details on the Jigowatt and Jigoshop hiring here, but there are a number of things to consider that aren’t in the formal details.

  • The team are great to work with – all very talented, all very driven, and all nice enough that they can put up with me in the office. And there’s a great atmosphere in the office.
  • The company has existed for 3+ years and continues to grow at a good rate.
  • You’ll get a chance to choose what’s on the office stereo – at least when Chris isn’t at his desk and he’s left Spotify running.
  • Almost every day someone brings in cakes and biscuits, which is brilliant if you’ve overslept and missed breakfast.
  • And most importantly – as a free and open source project, Jigoshop is all about the amazing community, whether that’s the contributions made via Github, the designers and developers adapting Jigoshop for clients, or end users, and it’s a wonderfully gratfying experience to be able to help, support and encourage that community to achieve the best results. It’s what is really seperating the Jigoshop experience, and makes it a joy to work on.

I can honestly say that working with Jigoshop is one of the most fun things I’ve ever managed to get paid to do. So if you’re a web developer, you really should check out the ad.

 

The difference between SEO and Spam…

There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. The problem is that within any industry you’ll get good, ethical people who work hard at what they do, and bad, unethical people who use tricks to get quick results and run with the cash.

But if you’re still concerned about spammy SEO and you should be optimising what you do, a new video by Google’s Head of Web Spam Team, Matt Cutts should help:

Good SEO takes time, effort and skill to ensure that relevant content and products are correctly returned for relevant search terms. Bad SEO promises to get you to #1 on Google by using every trick in the book.

And I’ll always practise and recommend good, ethical ‘white hat’ SEO practices for one simple reason – they give better, more cost effective and longterm results. By following the best practice recommendations of search engines, you don’t have to worry about getting found out, or getting your spam technique negated by an update, and having everything wiped out or penalised overnight. You’ll also have a solid foundation to build your business on, and as part of the work you’ll be improving the content and results in related areas, such as conversion rates and social media engagement.

And if you ever need advice, feel free to get in touch!

5 essential books for geeks…

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list.

So if someone was intending to spend a while on a desert island and wanted to be a fully certified geek by the time they got back, what would I recommend?

 

The Hacker Crackdown: Law and Disorder on the Electronic Frontier by Bruce Sterling:

Originally published in 1992, Bruce Sterling does an amazing job of explaining the roots of how hacking became a target of law enforcement and media scare stories, in addition to describing the various groups involved, from hackers to law enforcement and civil libertarians.
And whilst the names and people involved may have changed in the last 20 years, it’s still relevant – the motivations and aims of each group continue to this day. By that, I don’t mean that all hackers are working towards some kind of common vision, but that there are certain traits and motivations which are shared by a signficant proportion. And a study of hacking forums released just last week backs that up.

 

Code 2.0 by Lawrence Lessig:

If you’re not taking an active role in the political and legal threats to the internet as it is today, or at least considering them and their implications, then you really, really, really need to read this book to understand that the ‘free’ internet as we consider it exists only because of the underlying code, and that can be changed, manipulated and controlled by govering interests, including Governments in particular.

 

Neuromancer and/or Pattern Recognition by William Gibson:

Picking the first major novel by the creator of cyberpunk isn’t exactly a radical suggestion, but when it comes to weaving fascinating stories with a technology thread, there are few equals. However, if the thought of science fiction, or the memory of Keanu Reeves in Johnny Mnemonic put you off, then it’s definitely worth trying Pattern Recognition, which is set in the modern day with a suspence/thriller approach. You’ll barely spot the references to technology as it’s as integrated to the story as it is to many of our lives now. And one of the other works I love by William Gibson was his collaboration on ‘The Difference Engine’, with Bruce Sterling. Yep, the one I first recommended.

 

Makers or Little Brother by Cory Doctorow:

Again we’re venturing into science fiction territory, but the best recommendation comes from my own family. After 10 years of playing with websites, it was reading Cory Doctorow that prompted my father to say that he finally understood why I kept going on about the web, social networks, 3D printing etc.

In the Gibson vein, both are strong stories which happen to have technology woven into them, and Makers is particularly relevant given the current economic situation, and my own predictions about 3D Printing. Little Brother is more accessible, and don’t be put off by anything that comes with a ‘teen’ label. Sometimes we forget how intelligent teenagers actually are, but Doctorow hasn’t.

 

Web Analytics an Hour a Day by Avinash Kaushik

The most practical and business-led recommendation isn’t exactly a hands-on guide to analytics product, despite the title. It’s actually a supremely good introduction to analytical thinking in general for businesses and websites, and then outlining the various useful metrics and methods to actually achieve progress, rather than just churning out pointless numbers for the sake of it. Google Analytics is used as the standard example for everything, but considering the fact it’s pretty much the default option as a free tool, that’s no bad thing, and all the information is transferable to whatever analytics package you prefer, but it means you can work directly on your own test site without spending any cash, for example. And it comes with a handy CD full of videos, podcasts and other info. So when the other books have inspired you to do something, now you’ll now whether that something is being successful or not.

 

And if you want to find out more without paying any money, then there’s

So those are my five (OK, stricly seven) books which form the core of my own geek library. They’re the ones I’d immediately replace if lost.

And while I could go on to recommend so many other great books, I’d rather read your recommendations for the must have geek books you love – so do leave a comment, as it’s not just me that will benefit…