30-something Digital Marketing Manager at Absolute Radio, and social media addict. My responsibilities include Digital Strategy, Natural and Paid Search, Social Media, and mobile marketing and application development.
I also blog on microblogging (Twitter, Plurk, Seesmic, Audioboo, Google Buzz) at www.140char.com. I’m particularly interested in social media measurement and analytics, digital publishing, blogging, and communities.
And I run a videogame site at www.onlineracedriver.com.
You can email me at thewayoftheweb at googlemail dot com
Disclosure Notice:
All views on this site are mine and mine alone, and do not represent the views of my employers past or present in any way.
Experience:
I spent almost a decade in print magazine and online publishing with Bauer Media (formerly Emap Automotive), in both editorial and marketing roles.
From January 2008 until April 2009, I was Community Marketing Manager across the Bauer Media portfolio, increasing community engagement on Bauer properties, and advising and implementing best practice for engaging with external blogs and social networks.
Prior to this, I spent seven years working mainly on the website for Motorcycle News (MCN). Having started as an Editorial Assistant, I was promoted to Reporter, Products Editor, and finally Web Producer, responsible for running the largest motorcycling website in the world and managing the online editorial team. During that time I also frequently contributed to the print edition of MCN.
I’ve also written on a freelance basis for magazines (Official Dreamcast Magazine), manufacturers (Dunlop), and websites (Eurogamer, Strategy Informer, Gamestyle). And I’ve been both Editor and Editor-in-Chief of online PDF magazine Disposable Media, until fatherhood came along!
Speaking Testimonials:
‘Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for thought for the many academic publishers attending the event.’
Nick Evans, Chief Operating Officer, Association of Learned and Professional Society Publishers
‘‘Dan is incredibly knowledgeable about the social networks in all their myriad guises. He also has that rare ability to enthusiastically inform the uninitiated without ever being patronising’
Julian Thorne, Managing Director, Dovetail
About TheWayoftheWeb:
TheWayoftheWeb has existed for around three years, and in that time has led to links from sites including The Guardian (Feb 2008, May 2010), and has somehow established itself as a marketing/media/social media blog.
I accept paid advertising placements, sponsored posts and items for review. All sponsored posts and items for review will be accompanied by full disclosure, ‘no-follow’ links, and I reserve the right to give an entirely honest review of any products offered for review.
I also accept guest posts both here and on my other blogs. Contact me if you’d like to submit any articles for consideration.
Find Me:
View Comments so far ↓
1 List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 // Jun 23, 2008 at 11:08 am
[...] Daniel Thornton, Community Marketing Manager at Bauer Consumer Media [...]
2 Social Media Pioneers In the Enterprise - The List « Furrier.org - Business & Technology Blog // Jun 27, 2008 at 2:23 pm
[...] Daniel Thornton, Community Marketing Manager at Bauer Consumer Media [...]
3 Spreading Funkyness» Blog Archive » Interview about Posty // Sep 17, 2008 at 2:01 pm
[...] got interviewed about Posty! Thanks to Dan Thornton for the opportunity. Click here to read the interview. The question I liked most: Was Adobe Air [...]
4 Pablo Gallego // Feb 3, 2009 at 4:45 pm
Hello,
my name is Pablo Gallego and I am one of the founders of MobiScanner SL, an Spanish startup dedicated to Internet and mobiles.
We have selected a number of bloggers which have a good knowledge of Internet and mobiles, to ask for your opinion about a new service that we are developing.
We are not asking for a post on your website, simply we would like you to try out the service and write us a mail with your opinion.
The web is:
http://www.blueding.com
At this website users can download content to mobile via bluetooth for free.
We would really appreciate that you could dedicate us a few minutes.
Best regards,
Pablo Gallego
5 Joe Shapiro // Jul 29, 2009 at 8:13 pm
Hi Dan! As promised, uShow Launches TODAY! – Real-time Video Sharing
We believe your readership of Tweeples at 140char is interested in our 3 major thrusts:
a) Video Discovery for Twitter
b) Simple expression
c) Real-Time Community
Want to send you press kit including:
1) Powerpoint Presentation
2) Press Release
3) Direct cell phone contact to Joe Shapiro, CEO uShow 408.368.5353
Story hits wire tomorrow, please email us and we will send you the press kit asap.
6 Joe Shapiro // Jul 30, 2009 at 4:13 am
Hi Dan! As promised, uShow Launches TODAY! – Real-time Video Sharing
We believe your readership of Tweeples at 140char is interested in our 3 major thrusts:
a) Video Discovery for Twitter
b) Simple expression
c) Real-Time Community
Want to send you press kit including:
1) Powerpoint Presentation
2) Press Release
3) Direct cell phone contact to Joe Shapiro, CEO uShow 408.368.5353
Story hits wire tomorrow, please email us and we will send you the press kit asap.
7 Forget e-readers, I just want a CC-reader // Jan 23, 2010 at 2:18 pm
[...] about [...]
8 Sarah Ewing // Mar 22, 2010 at 2:00 pm
Hey Dan – hope you are well? Thought you might be interested in tomorrow's issue of Grazia. Sarah
This week’s issue of Grazia will be a groundbreaking ‘Walk-in, Talking’ issue, harnessing the latest 3D technology and taking it to a new level.
The issue uses “Augmented Reality” (AR) and 3D motion graphics to bring Brit award-winner Florence Welch (from Florence and the Machine) to life. Grazia readers are able to use the cover to unlock Florence singing and dancing to her hit ‘You’ve Got The Love’ in a 3D virtual space.
The ‘3D Walk-In, Talking Grazia’ comes to life by holding up AR codes published throughout the magazine to a webcam or iPhone.
Check out http://www.graziadaily.co.uk/3D from Tuesday 23rd March for a complete guide to getting the most out of this ‘3D Walk-In, Talking’ Grazia.
The weekly fashion glossy teamed up with AR experts and interactive creative agency Wardenclyffe to create this very special issue on sale tomorrow – 23 March 2010.
In addition to Florence on the cover, the issue will showcase a number of other interactive editorial and commercial experiences.
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