30-something Digital Marketing Manager at Absolute Radio, and social media addict. My responsibilities include Digital Strategy, Natural and Paid Search, Social Media, and mobile marketing and application development.
I also blog on microblogging (Twitter, Plurk, Pownce, Seesmic, Jaiku) at www.140char.com. I’m particularly interested in social media measurement and analytics, digital publishing, blogging, and communities
You can email me at thewayoftheweb at googlemail dot com
Experience:
I spent almost a decade in print magazine and online publishing with Bauer Media (formerly Emap Automotive), in both editorial and marketing roles.
From January 2008 until April 2009, I was Community Marketing Manager across the Bauer Media portfolio, increasing community engagement on Bauer properties, and advising and implementing best practice for engaging with external blogs and social networks.
Prior to this, I spent seven years working mainly on the website for Motorcycle News (MCN). Having started as an Editorial Assistant, I was promoted to Reporter, Products Editor, and finally Web Producer, responsible for running the largest motorcycling website in the world and managing the online editorial team. During that time I also frequently contributed to the print edition of MCN.
I’ve also written on a freelance basis for magazines (Official Dreamcast Magazine), manufacturers (Dunlop), and websites (Eurogamer, Strategy Informer, Gamestyle). And I’ve been both Editor and Editor-in-Chief of online PDF magazine Disposable Media, until fatherhood came along!
Speaking Testimonials:
‘Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for thought for the many academic publishers attending the event.’
Nick Evans, Chief Operating Officer, Association of Learned and Professional Society Publishers
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