The future is now…

At least it is while I’m reading my latest book purchase. I always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1!

The Road Ahead by Bill GatesFor one thing, it’s hard not to be impressed when the cover was shot by Annie Leibovitz – puts all the talk of ‘rock star’ marketeers and developers now into perspective!

The other is that I’ve only skimmed the first few page so far, but there’s a lot that seems to have now come true, some stuff that may still happen and a very wise and somewhat touching prediction that people may laugh at anything the book gets wrong… Looking forward to sitting down with this and making some notes…

Oh, and if you can’t be bothered to wander down to your local charity shop, it’s available online for the cost of postage plus 1p.

3D Printing in 2012 – innovation coming thick and fast

When I wrote ‘2012 – the year of 3D Printing?‘, I didn’t realise it would quickly become one of my most popular ever posts, get masses of great comments and end up featured on other sites including the Wall Street Journal. But that was back in August,2011, so how are my predictions fairing up now we’re approaching halfway through 2012?

Well, I’d say pretty good – it’s still going to be a while before we see a 3D printer in every home, but the capabilities to make use of them have already arrived, and the hardware itself is getting cheaper. Plus we’re seeing new applications for the technology every week, covering all levels of interest from building hobby parts in your home to creating human veins and body parts for healthcare and industrial applications.

 

No need to design – Scanning tech revolution:

One of the main problems with the concept of 3D Printing on a consumer level is that not everyone is skilled and able to access 3D design software when they need to make something. On a technology level, smaller scanning technology is starting to really move forward, for instance Matterports new, smaller 3D scanner. But even more important could be the new 3D Printing App for the iPad – 123D Catch.

That’s right – you can fully scan any real world object with your iPad and use that captured image to output via a 3D printer. It’s from Autodesk, and allows you to capture and store the design online to then be printed out, or you could send it to a service like Shapeways to print it for you. And the app itself is free!

That means everyone who owns an iPad now owns a full 3D scanning tool which might not be suitable for the most intensive applications, but gives every single person a way to try it.

 

3D Printing hardware falling in price:

I previously covered the likes of MakerBot, which come in at under $2000. But now we’re seeing the likes of RepRap ‘free’ 3D Printer community project, the Kickstarter-project Printrbot which comes in at $549, and now Solidoodle, which combines the worst name of the bunch with a $499 starting price.

That means it’s getting to the same level as an iPad, and for under £1000 you could have the iPad, 3D capture app and 3D printer all set-up and ready to go (Some tweaking and set-up necessary). Under £500 comes into geek impulse buy territory, and also means that you can pay off your investment in a reasonable amount of time without becoming a rapid prototyping company.

 

3D Printing innovation is almost endless:

Just look at a quick sample of the 3D printing news and business that I’ve spotted and saved in the last few months:

Here are the MIT printable robots in action:

 

3D Printing – is 2012 realistic?

I was intentionally a little bit vague when I claimed 2012 would be the year of 3D printing, because I didn’t define exactly what that meant. Would it mean everyone knows what is it? Or owns a 3D printer of their own? Or has one on their Christmas list?

In my mind it was the year the phrase became as understood and accepted as ‘the internet’, ‘iPhone’ or ‘iPad’. And I see no reason yet to become any less optimistic that will be the case by the end of the year – it’s already happened in technology circles, and with the range and scope of innovation, there’s a good chance one or two breakout ideas will have occurred by the time December rolls around – indeed the coverage above includes mainstream publications such as the BBC, so this really isn’t a niche idea anymore.

The question is really how soon you and your business might start actively using 3D Printing, rather than talking about it. And I suspect it won’t be long unless you want to be left behind…

Why I love writing and technology…

…because done well, both can inspire people to act.

Whether it’s laughter or tears, love or hate, making a purchase or revolting against a government – both can provide amazing tools to inspire and encourage.

It’s how I ended up combining writing and marketing.

And it’s why I don’t dream about one day turning this business into an ‘SEO’ agency. Or a ‘social media’ agency.

I dream growing this business into something larger which is known for being able to enable change and action both internally and externally.

And it’s why I also think a lot about how that looks in terms of structure and recruitment.

And both of those issues are likely to become increasingly important this year, so if that’s the sort of thing you might be interested in, please do get in touch. Location won’t be important, but the right ideas will…

Still here – 6 years of blogging and 4 years of data…

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Technically I really started blogging back in about 1999 with a Homestead website, but that didn’t progress further than some horrific design decisions and a couple of extremely half-hearted business ideas, such as a database of pub reviews (I still occasionally wonder how much revenue the likes of FancyAPint make!)

Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. I’ve invested about $300 in the site over the years, including domains, hosting and themes, and I’ve apparently published 1,299 posts, so an average of 20 per month.

And in the last 4 years, that’s brought me over 113,000 visits, almost 100,000 visitors (Should happen in May), and 157,041 pageviews.

It’s also resulted in about $30 in advertising revenue during the period I experimented with ads on here, and about 3 times as much in affiliate revenue.

So you may think reaching 100,000 for around $180 and a lot of time wasn’t the best way to spend my time?

 

The real value of this site:

But that’s ignoring the real value that this site has given me and continues to deliver:

  • Leads for my digital content and marketing business – I don’t need to reach a million people, if I reach 20 or 30 that want to hire TheWayoftheWeb to provide content, marketing or training.
  • It keeps me writing – If there’s a time when I’m focused on other work, this place is the one where I can write whatever I like, whenever I like, although as it’s the only form of marketing for my business, I’m probably doing that slightly less now!
  • It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. 2 minutes of tweaking domain settings and I can move it wherever I want, whenever I want.
  • It’s helped meetings – Surprisingly often I’ve been in meetings where clients or agencies etc have seen my blog and have even occasionally mentioned a post or brought a printed copy along to discuss a particular point.
  • It gets me referenced – Not only does it provide proof of my identity to the likes of Google+, but it’s also been linked to from the likes of The Guardian, and The Wall Street Journal.

 

Blogging dying?

In the time I’ve been blogging, it’s been pronounced dead at least 3 or 4 times, and the latest eulogies are probably the strongest yet with numerous studies suggesting corporate blogging in particular is fading fast.

And personally I think that’s great – because the more my competitors and my client’s competitors ignore the benefits of regularly publishing fresh and quality content on their own domains, the easier it is for me to succeed.

I’ve seen client sites grow massively over the last 12 months. And I’ve seen some of my own sites which are more focused and targeted on mass audiences go from a couple of thousand readers per month to 70 or 80,000 per month.

So although I share some of the fears that others have written about regarding the future of the open web ( For example, see John Naughton and Brendan Cooper in the last couple of days), there’s still a lot of success to be had before the opportunities may start to close.

Feel free to get in touch if you want to take advantage of them right now.

 

Oh, and in case you’re interested, here are the 10 most popular posts so far:

  1. The best webcam-based augmented reality application
  2. 2012 – The year of 3d printing?
  3. Has Microsoft made a major marketing mistake?
  4. The best G1 application, augmented reality and Moore’s Law
  5. Solving Feedburner Feedsmith problems with WordPress 2.9
  6. The best social games on any platform
  7. Problems embedding Youtube videos in WordPress
  8. Augmented Reality needs to jump the shark
  9. Breaking the habit of broadcast media
  10. How the traditional world punishes social media